Blue Ocean Strategy

Blue Ocean Strategy

Our market universe is composed of two types of oceans; Red Oceans and Blue Oceans. Red oceans represent all the industries that are existent today i.e. market space is known whereas blue oceans represents industries that not existent i.e. market space is unknown. Red Ocean is all about competition and competitive rules, it is about … Read more

Hashtag Marketing

hashtag marketing meaning

Introduction Hashtag trend has been a world-changing movement. It is one of the most common things today in this world of Internet and social media platforms. Hashtags have become a new way of brand promotion and strategy for raising brand awareness. The inclination of people towards digital platforms such as Facebook, Instagram, Twitter, etc. has … Read more

The BCG Matrix

The BCG Matrix

Introduction BCG Matrix is a four celled matrix ( 2*2 matrix) developed by Boston Consulting Group, USA. It is a widely used corporate portfolio analysis tool. BCG matrix provides a graphical representation for an organization to examine different businesses in its portfolio on the basis of their related market share and industry growth rates. It … Read more


Limitations of BCG Matrix

BCG Matrix is a four celled matrix ( 2*2 matrix) developed by Boston Consulting Group, USA. The BCG Matrix produces a framework for allocating resources among different business units and makes it possible to compare many business units at a glance. But BCG Matrix is not free from limitations, the major limitations of BCG Matrix … Read more

Affiliate Marketing: Meaning and Concept

Introduction Market is dynamic in nature which suggests that it is changing every day. The concepts related to the market are also evolving with the changes seen in the market. Affiliate marketing is one of the contemporary ways of promoting products and services and an effective advertising model. Affiliate marketing is also regarded as a … Read more