Advertising : Types, Features and Importance

Objectives of advertising

Introduction In simplest terms, an advertisement is a marketing strategy that involves paying for advertising space in order to market a product, service, or cause. The word advertising comes from a laying words “advertere” which means “to turn one’s attention to” The American Marketing Association defines advertising as “ any paid form of nonpersonal presentation … Read more

Integrated Marketing Communication (IMC)

integrated marketing communication

Introduction The Integrated Marketing Communication (IMC) is the process of developing and implementing a communication strategy that integrates all marketing channels and activities. The idea behind IMC is that it provides a more comprehensive approach to marketing by combining all of the different parts of marketing into one cohesive strategy. American Marketing Association (AMA) defines … Read more

Advertising [PPT]


The word advertising comes from the Latin word “advertere” meaning “to turn the mind towards”. According to American Marketing Association ”advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, and services by an identified sponsors.” Advertising is an activity of attracting public attention to a product, service, or business as by … Read more