What is Positioning? Types, Features, Importance

Introduction Positioning, in simplest terms, is the identity for/of a brand or product in the mind of the customers when compared to other similar products in the market. It is also the process of forming a mental picture of a product in the minds of consumers. Positioning is the process of establishing a new product’s … Read more

What is Acquisition Marketing ?


Introduction Customer acquisition is one of the digital marketing program’s most expensive endeavors. It’s getting harder and harder to generate new businesses and leads as a result of consumer mistrust on marketing  and rising industry competitiveness. As a result, developing a solid strategy to attract people and convert them through your marketing funnel is crucial. … Read more

What is Marketing Information System ? Concept

components of marketing information system

Introduction Sales and marketing are two important components of a business which are closely aligned with each other. Sales may help generate revenue for a business while marketing plays a key role in establishing the product or service in the market. In other words, marketing helps a business by developing strategies whereas the sales department … Read more


7 Cs of marketing

Introduction Business environment is changing and marketing strategies are changing accordingly. Marketing has become an important strategic function of any business organization. Success of any business, now heavily depends on the effort and investment made on marketing by the company. For this, it is really important for all the businesses to understand the market dynamics … Read more

Artificial Intelligence in Marketing

Introduction to Artificial Intelligence Artificial Intelligence (AI) is the division of computer science which focuses on creating computers and machines which are capable of performing tasks that require the intelligence of the human being. AI is concerned with simulating human characteristics into the machines through reasoning, learning from past activities, generalizing, discovering meanings and other … Read more

Digital Market: Concepts and Fundamentals

Digital Market: Concepts and Fundamentals

Digital Marketing Digital Marketing is a contemporary marketing effort using the internet or electronic devices. Digital marketing is also referred to as online marketing or internet marketing.In digital marketing, businesses take advantage of digital channels such as social media, search engines, videos, online displays and other web-based applications to reach the customers and to attract … Read more

Influencer Marketing

Influencer Marketing

Introduction The market dynamism is changing due to the exponential growth in technology, consumerism and information. There has been a great leap in the market components in recent years. Of all the contemporary concepts in marketing, Influencer Marketing is one of the buzz concepts. Before understanding the concept of Influencer Marketing, we must briefly know  … Read more

Hashtag Marketing

Introduction Hashtag trend has been a world-changing movement. It is one of the most common things today in this world of Internet and social media platforms. Hashtags have become a new way of brand promotion and strategy for raising brand awareness. The inclination of people towards digital platforms such as Facebook, Instagram, Twitter, etc. has … Read more

Theories of Capital Structure


INTRODUCTION Capital structure refers to the combination of debt and equity sources of financing in the business. Capital structure is the mix of the long-term sources of funds used by a firm. It is made up of debt and equity securities and refers to permanent financing of a firm. Debt and Equity are used in … Read more