Herzberg’s Two Factor Theory of Motivation


Introduction to Herzberg’s Two-factor Theory Frederick Herzberg, an American psychologist, established Herzberg’s Two Factor Theory—also referred to as the Motivation-Hygiene Theory. He stated this theory as a model for understanding job satisfaction and discontent in the 1950s. According to the hypothesis, motivational factors and hygiene variables both have an impact on a person’s level of … Read more

Drive Theory of Motivation [PPT]

Drive Theory Of Motivation

Motivation is an internal process. It is a desire that fuels an individual to perform or continue an action based on the needs and wants of the individual. There are two types of motivation: What is Stakeholder Mapping ?

McClelland Theory of Needs

need theory of motivation

Introduction McClelland’ Theory of Needs is an important management concept that focuses on the motivational aspects of individuals. David McClelland introduced this theory in 1953. The main argument in this theory is that there are three universal needs and those needs motivate people to engage. McClelland suggests that every individual is different and the needs … Read more

Reinforcement Theory of Motivation

Introduction to Reinforcement Theory Reinforcement Theory is a theory of motivation. It is a psychological principle. It suggests that consequences shape the behavior. Rewards and punishments are key factors for changing the behavior of any individual. The major advocacy of this theory is that “ behavior is a function of its consequences”. Reinforcement theory is … Read more

Theory X and Theory Y

theory X & theory Y

Introduction Professor Douglas McGregor first explained the “Theory X and Theory Y” in his book ,”The Human Side of Entreprise” in 1960. Theory X and Theory Y presents the contrasting model of human behaviours and workforce motivation. This rise to two management style: Authoritarian (Theory X) Participative (Theory Y) Both management styles reflect different human … Read more