What is Positioning Error ?

Types of positioning error

Major Positioning Errors Not all the time, companies are right with their positioning strategies. There is multiple evidence where a product or a brand could not benefit from the company’s positioning strategies. Sometimes companies under position its products or brands and sometimes over position it. There are four major positioning errors. They are: Under Positioning  … Read more

What is Positioning? Types, Characteristics and Importance

Introduction Positioning, in simplest terms, is the identity for/of a brand or product in the mind of the customers when compared to other similar products in the market. It is also the process of forming a mental picture of a product in the minds of consumers. Positioning is the process of establishing a new product’s … Read more