Personal Selling : Objectives, Advantages and Disadvantages


Introduction Personal selling is a face-to-face sales method where a salesman uses their human abilities to convince a consumer to purchase a specific product. The salesperson tries to persuade the consumer that the product will only add value by emphasizing its different qualities. However, the goal of personal selling is not always to convince a … Read more

Integrated Marketing Communication (IMC)

integrated marketing communication

Introduction The Integrated Marketing Communication (IMC) is the process of developing and implementing a communication strategy that integrates all marketing channels and activities. The idea behind IMC is that it provides a more comprehensive approach to marketing by combining all of the different parts of marketing into one cohesive strategy. American Marketing Association (AMA) defines … Read more