positioning

What is Positioning? Types, Features, Importance

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Introduction Positioning, in simplest terms, is the identity for/of a brand or product in the mind of the customers when compared to other similar products in the market. It is also the process of forming a mental picture of a product in the minds of consumers. Positioning is the process of establishing a new product’s … Read more

What is STP Marketing Model ?

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STP Marketing Model

Introduction STP in STP marketing model stands for Segmentation, Targeting and Positioning. Analyzed individually or together, these three components are very crucial for any business. For any new business offering its products and services for the first time or any existing business introducing its new set of products or services, every business needs to clearly … Read more