Introduction to Digital Marketing American Marketing Association (AMA) has defined digital marketing as a marketing method conducted through electronic devices which utilize some form of computer system. Digital marketing is the act of promoting, marketing and selling products and services by utilizing online marketing tactics. It is one the most tactical and strategic decisions to … Read more
Introduction The Integrated Marketing Communication (IMC) is the process of developing and implementing a communication strategy that integrates all marketing channels and activities. The idea behind IMC is that it provides a more comprehensive approach to marketing by combining all of the different parts of marketing into one cohesive strategy. American Marketing Association (AMA) defines … Read more
What is Social Media ? Social Media refers to the content-based websites and applications designed to allow users to interact with each other and share created content quickly, efficiently and in real-time. It is an internet-based form of communication and focuses on community based input, interaction and collaboration. It encourages participation and engagement. Example: Facebook, … Read more
Introduction The market dynamism is changing due to the exponential growth in technology, consumerism and information. There has been a great leap in the market components in recent years. Of all the contemporary concepts in marketing, Influencer Marketing is one of the buzz concepts. Before understanding the concept of Influencer Marketing, we must briefly know … Read more
