Activity Based Costing (ABC) Method


Introduction Activity Based Costing (ABC)  is a costing method in accounting that focuses on different activities and resources that are essential to produce a product or service. The main focus of this costing method is to identify and analyze the activities and cost drivers that contribute to the production and then to assign costs to … Read more

The Financial Crisis of 2008

financial crisis of 2007-2008

Introduction The financial crisis of 2008 is also known as the subprime mortgage crisis. It is one the Global Financial Crisis that started from the United States. This crisis had a profound impact on the U.S. and global economies. This crisis resulted in the loss of trillions of dollars, a sharp contraction in economic activities … Read more

2G Spectrum Scam

reasons for 2G spectrum Scam

Introduction The 2G Spectrum Scam is one the biggest financial scams that took place in India in 2008. This scam cost about Rs. 1.76 lakh crore to the Indian treasury. This scam is related to allocation or distribution of licenses of 2G mobile phone spectrum to certain companies by government authorities. This scam reflects the … Read more

The Wall Street Crash of 1929

Black Tuesday Crisis

Introduction Wall Street is symbolized as the world’s largest financial market. It is one of the most important financial centers in the world. It is the center of many important financial activities, including stock trading, mergers and acquisitions, initial public offerings (IPOs), and other forms of investment banking. Introduction to The Wall Street Crash of … Read more

Human Relations Theory

Criticism to Human Relations Theory

Introduction Human Relations Theory is one of the management theories that emphasizes the importance of social and psychological factors in the workplace. The basic argument of this theory is that employees are not just an economic being, but also are social and psychological beings. And, their behavior and productivity are influenced by a range of … Read more

What is Public Debt Sustainability ?

Public Debt

Introduction Public debt refers to the amount of money that a government borrows to finance its spending when tax revenues are not sufficient. It is one of the most important sources of funds to finance the development plans. A government can incur debt through various means. This includes borrowing from domestic or foreign sources, issuing … Read more

What is Positioning? Types, Features, Importance

Introduction Positioning, in simplest terms, is the identity for/of a brand or product in the mind of the customers when compared to other similar products in the market. It is also the process of forming a mental picture of a product in the minds of consumers. Positioning is the process of establishing a new product’s … Read more

Herzberg’s Two Factor Theory of Motivation


Introduction to Herzberg’s Two-factor Theory Frederick Herzberg, an American psychologist, established Herzberg’s Two Factor Theory—also referred to as the Motivation-Hygiene Theory. He stated this theory as a model for understanding job satisfaction and discontent in the 1950s. According to the hypothesis, motivational factors and hygiene variables both have an impact on a person’s level of … Read more

Marketing Cloud: Benefits and Importance


Introduction The continuing digital change that we are seeing has received a lot of attention. Few elements of our lives have, in fact, been wholly unaffected by the variety of new technologies that have had such a significant impact. Major shifts in customer behavior have resulted from this, and solutions like marketing clouds are helping … Read more

Mobile Payments: Types, Pros and Cons

Mobile payments

Introduction Mobile payments refers to the use of a mobile device, such as a smartphone and personal digital assistant (PDA), to make financial transactions. This can include things like buying products or services, paying bills, and transferring money. Mobile payments can be made through a variety of methods, including near-field communication (NFC), text messaging, or … Read more

Importance of Microeconomics


Importance of Microeconomics Microeconomics and Macroeconomics are two major disciplines in Economics. Microeconomics deals with the behavior of individuals, firms and households in decision making and allocation of resources whereas macroeconomics deals with the macro perspective i.e. the overall economy. Macro perspective of the economy involves the markets, businesses, consumers and the governments. Microeconomics explains … Read more

Factors Affecting Employee Retention


Introduction The term “employee retention” describes the management strategies used to encourage employees to stick around the company for a longer period of time. The ability of a business to reduce employee turnover, or the amount of employees who quit their jobs either freely or involuntarily, is known as employee retention. For an organization to … Read more

What is a Consumer Credit ?


Introduction Consumer Credit is the capacity of a consumer to get a loan or credit. Consumer credit is a short and intermediate term loan used to refinance debt incurred or to finance the acquisition of goods or services for personal consumption. Consumers most frequently use credit cards, issued by financial institutions, as credit instruments. Such … Read more

Equity Investments: Meaning and Advantages

EQUITY INVESTMENT meaning and advantages

Introduction In the investment market, investors, in majority, are involved in two types of investment i.e. equity investment and debt investment. Debt investment means investment decisions of investors by lending money to the business or any firm for a certain investment(interest) rate.  Meanwhile, Equity investment, as the name suggests, is the investment decision of investors … Read more

Internet Marketing and 5 Ps of Internet Marketing


Introduction Marketing tactics have altered substantially as technology and the internet have occupied a larger portion of people’s lives. The majority of organizations now include online marketing as a crucial component of their primary marketing plans. Now, you might be wondering what Internet Marketing is. Internet marketing is a type of marketing/digital marketing that uses … Read more

Lehman Brothers Scandal 2008


Introduction Too big to fail, is a prime case of Lehman Brothers Bankruptcy. In February of 2007, the fourth largest investment bank in the U.S, Lehman Brother, was selling at $86 per share with a total market capitalization of nearly $60 billion. With more than $4 billion in net income, it was soaring to higher … Read more

What is Total Quality Management (TQM) ?

Total Quality Management (TQM)

Introduction to Total Quality Management The concept of Total Quality Management (TQM) is associated with quality; quality of services, processes or products. Generally, quality is linked to the quality of raw materials used to produce a product. However, the most significant definition of quality is the ability of a product or service to meet the … Read more

Zerodha Company Analysis

company analysis of zerodha

What is Zerodha? Zerodha is one of India’s leading stock brokers in terms of active customers. Zerodha has a clientele base of around 10 million with 6.2 million active clientele. It contributes approximately 20% of India’s exchange turnover volumes for retail trading.  Zerodha holds 17.42% of Indian market share and it conducts an average of … Read more

Cross Selling and Up Selling : Benefits and Differences

Introduction The selling of an extra service or product that is connected to the customer or client’s main purchase is known as a “cross-sell.” For instance, let’s say you visit and you order a pizza. The waiter would ask you if you’d like any snacks or drinks along with the food you ordered. This can … Read more

Collective Bargaining: Meaning, Types and Characteristics


Introduction Collective bargaining is the process through which employees negotiate terms with their employers through their unions to decide their employment conditions including salaries, benefits, hours, number of leave days, workplace health and safety standards, and strategies. In other words, it is the process by which an employer and a group of workers negotiate employment … Read more

What is Financial Planning ?

financial planning

Introduction Financial planning is a process that helps people and organizations to identify their financial goals and then develop strategies for meeting those goals. It is a process that helps you to understand your current financial situation and plan for the future.  A comprehensive financial plan includes both protection (life insurance) and investment (stocks, bonds). … Read more

Integrated Marketing Communication (IMC)

integrated marketing communication

Introduction The Integrated Marketing Communication (IMC) is the process of developing and implementing a communication strategy that integrates all marketing channels and activities. The idea behind IMC is that it provides a more comprehensive approach to marketing by combining all of the different parts of marketing into one cohesive strategy. American Marketing Association (AMA) defines … Read more

Progressive Tax & Regressive Tax

Difference between progressive and regressive taxation

Introduction Taxation is essential for any modern economy. It is a major source of income for the government. There are multiple ways taxation is categorized into. Progressive Taxation and Regressive taxation are two of such categories one the basis of progressivity. Progressive taxation and Regressive Taxation exhibit contrasting characteristics and impact taxpayers in completely different … Read more

Venture Capital vs Angel Investor

difference between venture capital and angel investor

Introduction Venture Capital and Angel Investor are two crucial financing sources in an entrepreneurial ecosystem. Both of these aim to support promising startups and drive innovation. In layman terms, both of these financing sources are used synonymously and most of the time misunderstood. Venture capital firms are institutional investors whereas angel investors are typically affluent … Read more

Difference Between Direct and Indirect Tax


Introduction Taxation is a major source for the government to generate revenue for expenditure and operations. Hence, taxation is a very important concept in the modern economy. It is necessary to understand the concept of taxation along with its components and implications. Taxation has been classified in different manner considering its scope and implication. Some … Read more



Introduction A country requires two policies to run its economy i.e. Fiscal Policy and Monetary Policies. Both of these policies are very crucial to steer and stabilize the economy and both the policies have different approaches to different aspects of the economy.  Fiscal policy is more concerned with government actions and generally deals with taxation … Read more

Difference Between Recession and Inflation

Difference Between Recession and Inflation

Introduction Recession and inflation are two very commonly misunderstood terms. Most of the time, people use these terms as synonyms but they represent different situations in an economy. Both of them have certain defined characteristics. Recession is an economic condition which is characterized by a widespread decrease in various economic indicators, such as gross domestic … Read more



Introduction SWOT analysis is a strategic planning tool. It helps businesses and organizations to identify and evaluate the strengths (S), weakness (W), Opportunities (O) and Threats (T). Strengths and weaknesses assess the internal factor of the organization whereas opportunities and threats assess the external environment. The SWOT analysis is essential for identifying the current position … Read more

Management Accounting MCQs

Here is the list of multiple-choice questions for the management accounting course. The MCQs are collected and compiled from different online and offline sources. What is management accounting? What is the main objective of management accounting? Which of the following is NOT a tool used in management accounting? The function of management accounting that involves … Read more


Human Resource Management Objective Question

This article presents the multiple-choice questions for the Human Resource Management course. We have collected and compiled these MCQs from different online and offline media. Human Resource Management is the process of ____________. Human Resource Management is concerned with: Personnel management is often associated with______________ Human Resource Management is important because: Human Resource Management is … Read more



Here are some multiple-choice questions for the Managerial Economics course with the correct solution. These MCQs are collected and compiled from different online and offline sources. Which of the following is NOT one of the four basic types of market structure? Which of the following is an example of a public good? In microeconomics, what … Read more