Public Relation (PR) vs Publicity

Public Relation vs Publicity

Introduction Advertisement is one of the important components of a marketing function. Public relation and publicity are two very essential components of advertisement strategy. Both of these factors help in shaping and defining the image of an individual, product, organization or a brand.  Public relation is more inclined towards the strategy and may require strategic … Read more

What is Positioning? Types, Features, Importance

Introduction Positioning, in simplest terms, is the identity for/of a brand or product in the mind of the customers when compared to other similar products in the market. It is also the process of forming a mental picture of a product in the minds of consumers. Positioning is the process of establishing a new product’s … Read more

Herzberg’s Two Factor Theory of Motivation


Introduction to Herzberg’s Two-factor Theory Frederick Herzberg, an American psychologist, established Herzberg’s Two Factor Theory—also referred to as the Motivation-Hygiene Theory. He stated this theory as a model for understanding job satisfaction and discontent in the 1950s. According to the hypothesis, motivational factors and hygiene variables both have an impact on a person’s level of … Read more

What is LinkedIn Marketing?

Benefits of LinkedIn marketing

Introduction The world is rapidly shifting towards digital media in terms of branding and advertising. The dynamics of networking has transitioned from personal connections to digital professional ones ; Thanks to the rise of social networking sites like Facebook, Instagram, Twitter, etc. An individual’s personality and preferences can be reflected upon the posts they like … Read more

Marketing Cloud: Benefits and Importance


Introduction The continuing digital change that we are seeing has received a lot of attention. Few elements of our lives have, in fact, been wholly unaffected by the variety of new technologies that have had such a significant impact. Major shifts in customer behavior have resulted from this, and solutions like marketing clouds are helping … Read more

What is Acquisition Marketing ?


Introduction Customer acquisition is one of the digital marketing program’s most expensive endeavors. It’s getting harder and harder to generate new businesses and leads as a result of consumer mistrust on marketing  and rising industry competitiveness. As a result, developing a solid strategy to attract people and convert them through your marketing funnel is crucial. … Read more

B2B Marketing: Features and Strategies


Introduction to B2B Marketing Business-to-business (B2B) marketing, as the name implies, is the practice of promoting goods and services to other companies and organizations. It differs significantly from B2C marketing, which is focused on customers, in a number of important ways. All activities and procedures used to promote and deliver a good or service to … Read more

What is Drop Shipping ?


Introduction Drop shipping is a type of retail operation where the vendor accepts orders from customers without holding inventory on hand. Instead, the seller sends the orders and their shipping information to the manufacturer, a wholesaler, another retailer, or a fulfillment company, who then distributes the products directly to the buyer. This is a sort … Read more

Advertising : Types, Features and Importance

Objectives of advertising

Introduction In simplest terms, an advertisement is a marketing strategy that involves paying for advertising space in order to market a product, service, or cause. The word advertising comes from a laying words “advertere” which means “to turn one’s attention to” The American Marketing Association defines advertising as “ any paid form of nonpersonal presentation … Read more

What is a Consumer Credit ?


Introduction Consumer Credit is the capacity of a consumer to get a loan or credit. Consumer credit is a short and intermediate term loan used to refinance debt incurred or to finance the acquisition of goods or services for personal consumption. Consumers most frequently use credit cards, issued by financial institutions, as credit instruments. Such … Read more