Labeling as a Marketing Tool

Introduction Labeling serves as a powerful marketing tool in brand building. It is a contemporary tool for modern day marketing. Labels are now much more than just informational tags. Labels are now a tool for brand identity, a space for product attributes and above all an strategic approach to connect with the target audience. Labeling … Read more

Limitations of Publicity Marketing

Limitations of Publicity Marketing

What is Publicity in Marketing ?  Publicity marketing is a strategic effort to create buzz and awareness about a business, products or offerings by leveraging media channels and platforms. It is  the process of leveraging media channels to communicate a message, generate interest, and build credibility for the business, products or offerings. Some of the … Read more

Content Marketing – Requirements and Types


Introduction The marketing world is one of the biggest beneficiaries of technological evolution. Now many brands and marketers focus more on digital marketing, especially content marketing, than traditional marketing forms. As the brands know that billions of people spend a lot of their time watching different types of content on social media and video-sharing platforms, … Read more

Scarcity Marketing Tactics: Benefits & Drawbacks


Let’s look at the benefits and drawbacks of scarcity marketing to assist better grasp how it might impact a business: Benefits Soared Demand for the product or service Scarcity marketing frequently raises the demand for items and services by reducing their availability and increasing their exclusivity. When customers share limited-edition items or discounts with others, … Read more

Scarcity Marketing Techniques

Scarcity Marketing Techniques

Types of Scarcity Marketing Techniques Businesses actively utilize the strategy of scarcity marketing to communicate a sense of urgency and establish the perception of limited availability for their goods and services. By emphasizing limited stock or time-limited deals, companies aim to stimulate demand and increase sales. This strategy is rooted in the psychological concept that … Read more

What is Scarcity Marketing ?

Scarcity Marketing Target

Introduction to Scarcity Marketing The base of scarcity marketing lies on the principle of scarcity. This means, scarcity creates a sense of urgency and this leads to increase in demand. It is a marketing strategy which persuades people to buy a product or take advantage of the deal before it becomes scarce or expires. In … Read more

Visual Merchandising: Types, Benefits & Limitations


What is Visual Merchandising? Visual merchandising refers to the act of organizing and showcasing goods in a shop setting. It aims to draw attention to items and their characteristics, reassure customers, enhance comfort levels, and stimulate sales. Although visual merchandising first appeared in actual retail locations, businesses are increasingly using the same strategies to online … Read more

What is Product Positioning Process ?

Steps on product positioning

Product Positioning Process  The following are the process of product positioning:  Understanding Target Market The first step of product positioning is understanding your target market. In the STP model, positioning comes after selecting the target niche. It is crucial for marketers to pinpoint their target market before learning about their wants and preferences. Every person … Read more

What is Positioning Error ?

Types of positioning error

Major Positioning Errors Not all the time, companies are right with their positioning strategies. There is multiple evidence where a product or a brand could not benefit from the company’s positioning strategies. Sometimes companies under position its products or brands and sometimes over position it. There are four major positioning errors. They are: Under Positioning  … Read more

Brand Positioning : Importance and Benefits

Benefits of brand positioning

Strategic Importance of Brand Positioning An internal positioning summary called a brand positioning statement is what businesses use to explain and promote the value their brand offers to target markets and customers. It is employed as a method of clearly stating the value proposition of a brand. Brand positioning statements should strike a balance between … Read more