Advertisement and Sales Management MCQs

Here, we present the MCQ with solutions for Advertisement and Sales Management courses for Higher Secondary, Undergraduate, and graduate levels.

The promotion mix includes sales promotion, personal selling, advertising and ________.
- Marketing
- Sales
- Publicity
- None of these

POP is an abbreviation of _________.
- Purchase of Product
- Point of Purchase
- Priority of Purchase
- Properties of Product
A short and striking or memorable phrase used in an advertising is called ________.
- Logo
- Slogan
- Brand Image
- Mission
Advertising involves the dissemination of information about a product, service to induce people to take actions beneficial to ________.
- Advertiser
- Sponsor
- Firm
- Marketing Manager

Which of these contain No Illustrations or Logos ?
- TV
- Magazine
- Classified Advertisement
- Cinema
Which of the following is a type of hidden advertisement ?
- Competitive
- Comparative
- Governmental
- Surrogate
Digital marketing is __________.
- Marketing through emails
- Marketing on Facebook
- Online Advertisement
- All of the above

Which of the following is not a mechanical test?
- Tachistoscope
- Psychogalvanometer
- Camera Test
- Consumer Dairy Test
All of the following methods are used for evaluating advertising effectiveness except _________.
- Pre-test
- Post-test
- Concurrent test
- Marginal test
Direct mail advertising is suitable in case of __________.
- Retailer
- Wholesaler
- Personal selling
- Share broker

A specific coordinated advertising effort on behalf of a particular product or service that extends for a specified period of time is _________.
- Campaign
- Trial
- Commercial
- Marketing
Pride appeal is a type of _________ appeal.
- Rational
- Informative
- Emotional
- Non-informative
AIDA refers to the ________.
- Broadcast Model
- Subscription Model
- Hierarchy of Effects Model
- Internet Model

What is the next step after “Closing the sale” in the personal selling process ?
- The opening
- Need and Problem identification
- Dealing with objective
- Follow up
What is one of the primary goals of reminder advertising?
- Maintain Customer Relationship
- Build Brand Preference
- Correct False Impressions
- Inform the market of a price change
If price is related to discount then promotion is related to __________.
- Retail Outlets
- Advertisements
- Warranty
- Attractiveness

The first step in developing an advertising program should be to _________.
- Set advertising objectives
- Set the advertising budget
- Evaluate advertising campaigns
- Develop advertising
__________ is a measure of attachment that a consumer has to a brand.
- Brand Loyalty
- Brand Association
- Brand Equity
- Brand Awareness
___________ is popularly known as free form of promotion
- Advertisement
- Publicity
- Personal Selling
- Marketing

The advertisement of a newspaper has a very short life span of _________.
- One day
- One week
- One month
- One year
Advertising creates employment as it increases the volume of sales and ________.
- Production
- Marketing
- Promotion
- Personal Selling
Middlemen perform activities like _________.
- Advertising
- Personal selling
- Sales promotion
- All of these

Sales contests, conventions, trade shows are ________.
- Word of mouth publicity
- Push promotions
- Dealers promotion methods
- Business promotion tools
Direct mail advertising sends messages through _________.
- Audio
- Video
- Mail
- None of these
The most popular form of advertising which reaches the masses is __________.
- Social Media
- Email
- Television
- Print

Creating image of product in the minds of target group is called ________
- Marketing
- Positioning
- Branding
- Popularizing
A sales promotion in which a manufacturer provides to a wholesaler is __________
- Trade promotion
- Sales promotion
- Fulfillment cost
- Money based sales promotion
Process of purchasing space in a media is
- Media Spacing
- Media Scheduling
- Media Purchasing
- Media Buying

A particular growing of customers assigned to a salesman for his sales activity is called
- Marketing Territory
- Sales Territory
- Advertisement Territory
- Promotion Territory
________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.
- Push Strategy
- Pull Strategy
- Blocking Strategy
- Integrated Strategy
Levels of differentiation, market share, product lifecycle stage, correlating promotional spending and brand sales are part of ________in advertising.
- Objective of advertising
- Models of advertising
- Evaluation of advertising
- Developing strategy

Advertisement is mass communication. It addresses the masses and it’s a form of ________ communication.
- Personal
- Non-personal
- Direct
- Indirect
It is difficult to evaluate the impact of advertising message as there is no immediate and accurate ________
- Legal Environment
- Feedback Mechanism
- Convenient Purchasing
- Marketing Mix
Advertising is generally criticized because the cost involved in making ads are generally ________
- High
- Low
- Medium
- Equal to the production
When customers are getting offer for the product with fewer prices then the listed price is
- Refund
- Discount
- Lucky draw
- Quantity gift
The specific carrier within a medium is called ________.
- Media Carrier
- Media Bus
- Media Van
- Media Vehicle
An ad copy that uses the endorsement of a satisfied customer is called _______.
- Comparative copy
- Expository copy
- Reminder copy
- Testimonial Ad copy
Point of Purchase Ads are also known as _______.
- In-store advertising
- Built-in advertising
- Green advertising
- Stock Advertising
Drama, exhibitions, fair are effective means of
- Personal selling
- Advertisements
- Sales territory
- Entertainment
The basic objective of the push strategy is to encourage the _________.
- Consumer
- Middlemen
- Producer
- Public
“Sales promotion means any steps that are taken for the purpose of obtaining or increasing sales” was stated by _________
- Kollar and Clark
- Hanson
- Bordan
- AHR Detens
Copy testing is also known as __________.
- Pre-testing
- Copywriting
- Concurrent testing
- Preview
A consumer contest is an example of ________.
- Personal selling
- Sales promotion
- Advertisement
- Indirect Selling
Searching and identifying potential buyers for a product is ________.
- Selling
- Prospecting
- Compelling
- Canvassing
The best promotional tool in any marketing is ________.
- Word-of-mouth Publicity
- Push Promotion
- Self-liquidating Promotion
- Dealers Promotion Method
Showing the product in a picture bigger than it actually is an example of _________.
- Deception
- Subliminal Ads
- Obscene Ads
- Challenging
A producer announced that on purchase of a particular product , another product will be provided at less rate is _________.
- Discount
- Quantity gift
- Cheap bargain
- Promotion mix
Advertisement aims at _________.
- Product selling
- Marketing
- Customer relations
- Mass communications
________ is a non-paid form of promotion.
- Advertising
- Direct Marketing
- Sales Promotion
- Publicity
_________ is irregular in nature.
- Promotion mix
- Sales promotion
- Trade promotion
- Discount coupon
Sales person who want for the sales to come to them is known as __________.
- Transactional
- Closers
- Relational
- Consultants
“Think globally, act locally” is a global advertising strategies and local advertising programs under ___________ of international marketing decision.
- Standardization Drawbacks
- Advertisement Regulations
- Standardization Benefits
- Typical Responses
The long term sales effect of the sales promotion could be ____________.
- Positive
- Negative
- Neutral
- All of the above
The sales promotion strategy which concentrates on the middlemen and consumers is known as ____________.
- Pull Strategy
- Combination Strategy
- Sale force Strategy
- Push Strategy
Communication activities which provide incentives to consumer is known as ___________.
- Advertising
- Direct Marketing
- Sales Promotion
- Publicity
A small amount of product is offered to the customer for trial is called ____________.
- Sales
- Product Combination
- Sample
- Rebate
__________ is direct communication which carefully target individual consumers to obtain immediate response.
- Personal Selling
- Public Relation
- Direct Marketing
- Sales Promotion
____________ is a self regulatory voluntary organization of the advertising industry.
- Securities and Exchange Board of India (SEBI)
- Reserve Bank of India (RBI)
- Medical Council of India
- Advertising Standards Council of India (ASCI)
Advertising is an important source of revenue to ___________.
- Advertisers
- Public
- Media
- Government
Which of the following is a Pull Strategy ?
- Trade Promotion
- Consumer Promotion
- Sales Force Promotion
- None of these
Couponing is an example of _____________?
- Consumer Promotion Techniques
- Sales Force Promotion Techniques
- Trader Promotion Techniques
- Dealer Promotion Techniques
The change of customer behavior as result of promotion is measured by _______________?
- Narrow Casting
- Customer Audit
- Volume Allowance
- Media Planning
The party who get advantages through sales promotion is ___________.
- Retailer
- Manufacturer
- Wholesales
- Both b and c
The middlemen are the connecting link between the producers and ___________.
- Sellers
- Marketers
- Buyers
- Marketing Mangers

Advertisement and Sales Management MCQs

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