What is Visual Merchandising? Visual merchandising refers to the act of organizing and showcasing goods in a shop setting. It aims to draw attention to items and their characteristics, reassure customers, enhance comfort levels, and stimulate sales. Although visual merchandising first appeared in actual retail locations, businesses are increasingly using the same strategies to online … Read more
Product Positioning Process The following are the process of product positioning: Understanding Target Market The first step of product positioning is understanding your target market. In the STP model, positioning comes after selecting the target niche. It is crucial for marketers to pinpoint their target market before learning about their wants and preferences. Every person … Read more
Major Positioning Errors Not all the time, companies are right with their positioning strategies. There is multiple evidence where a product or a brand could not benefit from the company’s positioning strategies. Sometimes companies under position its products or brands and sometimes over position it. There are four major positioning errors. They are: Under Positioning … Read more
Strategic Importance of Brand Positioning An internal positioning summary called a brand positioning statement is what businesses use to explain and promote the value their brand offers to target markets and customers. It is employed as a method of clearly stating the value proposition of a brand. Brand positioning statements should strike a balance between … Read more
Introduction to brand positioning Kotler has defined brand positioning as “the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market.” In other words, brand positioning explains how a brand differs from its rivals and how it appears to customers. In order to influence how … Read more
Introduction A marketing channel is any of the numerous tools, platforms, and touchpoints that companies employ to interact with certain market segments and direct them along the customer experience. A marketing channel involves different processes, steps and people who help in getting the products from a business to the customers. To put it another way, … Read more
Difference between Soft Sell and Hard Sell Approach Teams in sales and marketing adjust to the circumstances of their respective sectors. In industries where immediate sales are necessary, they utilize hard selling, and in those where repeat business is necessary, they use soft selling. Soft selling focuses on building relationships and consultative selling whereas hard … Read more
Introduction A soft sell is a strategy to marketing and sales that uses tactful language and a non-aggressive style. The goal of a soft sell is to prevent upsetting potential consumers and turning them away. Soft selling is a convincing, subtle, low-pressure sales method. It may not result in a sale the first time a … Read more
Introduction Relationship marketing is a special approach for building deeper connections with customers. This marketing focus on increasing brand loyalty, customer retention, and customer lifecycle value. Relationship marketing recognizes the effort that a successful business goes beyond one time transaction and achieves an enduring relationship with their target audience. Its main objective is to make … Read more
Introduction Experiential marketing, as opposed to traditional or online marketing strategies, is a particularly quick and efficient technique to increase brand exposure through making personal relationships with customers. All five senses are stimulated, evoking feelings that create enduring memories that have been found to increase brand loyalty. Through experiential marketing, businesses may engage with consumers … Read more