How big is Meta (Facebook)? Business Profile [2021]

Introduction to Facebook (Meta Platforms, Inc.)

Facebook needs no introduction. It is one of the most dominants social networking sites. Facebook was founded by Mark Zuckerberg along with his colleagues Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes on February 4, 2004. In 28th October 2021, Facebook rebranded itself as “Meta” with a focus to bring the metaverse to life and help people connect, find communities and grow businesses. Meta Platforms, Inc. (previously as Facebook Inc.) is a parent organization to all the business owned by Facebook inc.

Some interesting facts and figure related to Facebook are presented as below:

  1. The company had 1.878 billion daily active users across the world with 40% from Asia-Pacific region.
  2. Facebook earns $9.27 per users on average.
  3. Facebook had a revenue of $26.171 billion in the first quarter of 2021 and 97% of the revenue comes from advertisement.
  4. US & Canada alone contribute revenue worth $12.405 billion to Facebook. The Company had the Revenue of $9.497 billion in the first quarter of 2021.
  5. As of December 2020, Facebook had the global workforce of 58,604 employees.

Meta Business Portfolio

When we talk about Facebook business expansion profile, we basically talk about Instagram and WhatsApp M&A deal. Some followers may know about Oculus VR and Giphy acquisition. But Facebook has a history of acquiring potential businesses that either stands out as a competitor or adds value to its then business operation. The company acquired by Facebook are:

S. No.CompanyLogoNature of BusinessM&A Details
1ParakeyParakey by Parakey ABWeb based computer operating System2007, M&A deal not disclosed
2Connect Un/aSocial Networking2008, M&A deal $31 millions
3FriendFeedClosedSocial Networking Aggregator2009, M&A deal $47.5 millions
4Octazen SolutionsOctazenTalent Acquisition2010, M&A deal not disclosed
5FriendsterFriendster to be acquired by Malaysia's MOL Global | Digital | Campaign AsiaSocial Networking Patents2010, M&A deal $40 millions
6DivvyshotDivvyshot - Crunchbase Company Profile & FundingPhoto Management2010, M&A deal not disclosed
7ShareGroveShareGrove (@sharegrove) | TwitterPrivate Content-Sharing2010, M&A deal not disclosed
8Next StopFacebook acquires Nextstop - 2010-09-25 - Crunchbase Acquisition ProfileSocial Travel Recommendation2010, M&A deal $2.5 million
9Zenbe’sZenbe - Crunchbase Company Profile & FundingUnified Messaging Platform2010, M&A deal not disclosed
10Chai LabsFacebook Acquires Chai Labs, Semantic Search Company | Honeytech BlogStructured Content Extraction2010, M&A deal $10 million - WikipediaFile-sharing service2010, M&A deal $10 million Hd Blue And White Square Facebook Fb Logo | CitypngDomain Name2010, M&A deal $8.5 million
13Hot PotatoConfirmed Hot Potato: Yup, Facebook Bought 'Em, Will Soon Shut Them Down |  TechCrunchEvent Based Service2010, M&A deal $10 million
14BelugaFacebook Acquires Group Messaging Service Beluga In A Talent AND Technology  Deal | TechCrunchGroup Messaging Service2011, M&A deal not disclosed
15Rel8tionRel8tion - Crunchbase Company Profile & FundingMobile Advertising Platform2011, M&A deals not disclosed
16SnaptuLondon based Snaptu will be acquired by Facebook /Mobile Application Platform2011, M&A deal $70 million
17RecRecn/aImage Convertor2011, M&A deal not disclosed
18Day TumFacebook Acq-hires Data Organization Startup Daytum | TechCrunchData Organization and Visualization2011, M&A deal not disclosed
19SofaSoftware Design2011, M&A deal not disclosed
20MailrankFacebook acquires e-mail prioritizer MailRank | ZDNetEmail Prioritizer2011, M&A deal not disclosed
21Push Pop PressFacebook acquires a digital book software start-up | TahawulTech.comBook App Publisher2011, M&A deal not disclosed
22Friend.lyFacebook buys Q&A social service | VentureBeatSocial Question and Answer Service2011,M&A deal not disclosed
23StrobeStrobe Launches Game-Changing HTML5 App Platform | TechCrunchHTML5 App platform2011, M&A deal not disclosed
24GowallaCONFIRMED: Facebook Acquires Gowalla for Undisclosed Sum | Street FightLocation Sharing Service2011, M&A deal $3 million
25InstagramInstagram - Home | FacebookPhoto and Video Sharing Social Network2012, M&A deal $1billion
26Caffeinated Mindn/aFile Transfer Service2012, M&A deal not disclosed
27TagtileTagtile - Crunchbase Company Profile & FundingMobile Loyalty Reward Service2012, M&A deal not disclosed
28Lightbox.comFacebook acquires Lightbox | Startup RankingAndroid Photo Sharing App2012, M&A deal not disclosed
29GlanceeGlancee - Crunchbase Company Profile & FundingLocation-based discovery App2012, M&A deal not disclosed
30KarmaFacebook acquires mobile social gifting startup Karma | ZDNetMobile Commerce2012, M&A deal not disclosed
31face.comFacebook acquires, brings facial recognition technology in-house -  The VergeFacial Recognition2012, M&A deal $100 million
32SpoolSpool (software company) - WikipediaMobile Bookmarking Service2012, M&A deal not disclosed
33Acrylic SoftwareAcrylic Software - Crunchbase Company Profile & FundingWallet App and RSS Feed Reader2012, M&A deal not disclosed
34ThreadsyThreadsy: All Your Communications, All in One PlaceSocial Brand-Influencer Relationship Tool2012, M&A deal not disclosed
35Atlas Advertiser SuiteMobile Sales Soar During Thanksgiving Weekend (Infographic)Microsoft’s Atlas Advertiser Suite2013, M&A deal between <100 million
36Hot StudioHot Studio logo « Logos & Brands DirectoryTools for Brands and Businesses2013, M&A deal not disclosed
37OsmetaConfirmed: Facebook Has Acquired Osmeta, A Stealth Mobile Software Startup  | TechCrunchStealth Mobile Software2013, M&A deal not disclosed
38ParseFacebook Makes Decision to Shutter Services Platform Parse | ETCentricMobile-backend-as-a service2013, M&A deal $85 million
39SpaceportFacebook Acqhires Team From HTML5 Game Platform, Which Will  Keep Running | TechCrunchCross Platform Mobile Game Framework2013, M&A deal not disclosed
40StorylaneFacebook Snaps Up Talent From Social Startup Storylane - Mike Isaac -  Social - AllThingsDBlogging/sharing platform2013, M&A deal not disclosed
41MonoidicsFacebook buys Tech City start-up Monoidics - Information AgeCode Verification Software2013, M&A deal not disclosed
42JibbigoJibbigo - Crunchbase Company Profile & FundingSpeech Translation App2013, M&A deal not disclosed
43OnavoFacebook buys mobile analytics startup Onavo - Information AgeMobile Data Analytics2013, M&A deal $100-200 million
44SportstreamSportStream - Crunchbase Company Profile & FundingSports Analytics2013, M&A deal not disclosed
45Little Eye LabsLittle Eye Labs Does Mobile App Crash Testing (Before The Day Of The Big  Launch) | TechCrunchAndroid Performance Analysis2014, M&A deal $15 million
46BranchFacebook acquires social startup Branch, to focus on online forumsLink-sharing and Social Conversation Service2014, M&A deal $15 million
47WhatsAppFile:WhatsApp.svg - WikipediaMessaging App2014, M&A deal $19 billion
48Oculus VRVirtual Reality Technology2014, M&A deal $2 billion
49Ascentan/aSolar Powered Drone Maker2014, M&A deal $20 million
50PortoGeo OyMoves app review - Reviewzd.comFitness and Activity Tracking App2014, M&A deal not disclosed
51PrytePryte - Tech Stack, Apps, Patents & TrademarksMobile Data Plan Company2014, M&A deal not disclosed
52Private CorePrivateCore Vector Logo | Free Download - (.SVG + .PNG) format -  SeekVectorLogo.ComSecure Server Technology Provider2014, Merger deal not disclosed
53Live RailVideo Advertising Technology2014, M&A deal $500 million
54WaveGround Soundn/aAudio Production2014, M&A deal not disclosed - TenOneTen VenturesVoice Recognition Technology2015, M&A deal not disclosed
56QuickFireFacebook acquires video streaming company QuickfireVideo Compression Technology 2015, M&A deal not disclosed
57The FindFacebook Acquires TheFind, An E-commerce Search EnginePersonalized Shopping Search Engine2015, M&A deal not disclosed
58Surreal VisionSurreal Vision Ltd - Crunchbase Company Profile & FundingVirtual Reality Technology2015, M&A deal not disclosed
59EndagaFacebook acquires Endaga - 2015-10-05 - Crunchbase Acquisition ProfileCommunity Cellular Network Provider2015, M&A deal not disclosed
60Pebbles InterfacesPebbles Interfaces - IndexIn depth-sensing technology and computer vision2015, M&A deal $60 million
61Masquered TechnologiesFace-swapping app : MSQRD enters Facebook grounds - CIOLImaging Technology for Video2016, M&A deal not disclosed
62Two Big EearsTwo Big Ears - Photos | FacebookImmersive Audio Technology2016, M&A deal not disclosed
63Nascent ObjectsNascent Objects Launches First Design Incubator | Industrial Designers  Society of America - IDSAModular Electronics Platform2016, M&A deal not disclosed
64InfiniLEDInfiniLED - Crunchbase Company Profile & FundingLower-Power LED Displays2016, M&A deal not disclosed
65CrowdtangleCrowdTangle: Powerful Tool For Show Prep & Searching Social Media -  TheTalentReport.comSocial Analytics Service that Monitors Trending Stories2016, M&A deal not disclosed
66FacioMetricsFacebook Acquires Facial-Image-Analysis Firm FacioMetricsEmotion Detection App2016, M&A deal not disclosed
67Zurich Eyen/aComputer Vision Software and Hardware2016, M&A deal not disclosed
68OzloOzlo - Crunchbase Company Profile & FundingConversational AI2017, M&A deal not disclosed
69FayteqFacebook kauft Erfurter Video-Start-up Fayteq | ZDNet.deSoftware Add-ons for Video Editing2017, M&A deal not disclosed
70tbhTBH App Logo - LogoDixPolling App2017, M&A deal $100 million
71confirm.ioQ&A with Bob Geiman, CEO of using AI, Computer Vision and  Machine Learning to provide Mobile ID Digitally AuthentBiometric ID Verification Platform2018, M&A deal not disclosed
72Bloomsburry AIBloomsbury AI on Twitter: "Thanks @at_nocturn for the design of our new  logo.… "Natural Language Processing Technology (AI)2018, M&A deal $30 million
73RedkixRedkix wants you to design our amazing logo! | Logo design contest |  99designsEnhanced Employee Communication App2018, M&A deal $100 million
74VidpressoVidpresso - Home | FacebookInteractive Video Technology2018, M&A deal not disclosed
75DreambitDreambit - Home | FacebookPersonalized Search Engine2018, M&A deal not disclosed
76ChainspaceChainspace (@chainspace_io) | TwitterBlock Chain2019, M&A deal not disclosed
77GrokstyleDesign a logo for a fashion/decor visual search engine | Logo design  contest | 99designsVisual Shopping Technology (AI)2019, M&A deal not disclosed
78Service FriendService Friend | StartupHub.aiCustomer Service Chatbots2019, M&A deal not disclosed
79CTRL-LabsCTRL-labs - Brand - Price - Share - Stock market -Translate Movement and Neural impulses into digital signals2019, M&A deal $1 billion
80PlayGigaFacebook acquires cloud gaming outfit PlayGiga | GamesIndustry.bizCloud Gaming 2019, M&A deal $85 million
81Beat GamesBeat Games (@BeatGamesStudio) | تويترVR Studio2019, M&A deal not disclosed
82Sanzaru GamesSanzaru Games (@SanzaruGames) | TwitterVR Gaming2020, M&A deal not disclosed
83KustomerKustomer (@kustomer) | TwitterCustomer Relationship Management2020, M&A deal $1 billion
84Lemnis TechnologiesLemnis Technologies - Tech in AsiaVirtual Reality2020, M&A deal not disclosed
85GiphyFacebook is buying Giphy and integrating it with Instagram - The VergeSearch Engine for short video2020, M&A deal $400 million
86Scape TechnologiesScape Technologies - Crunchbase Company Profile & FundingComputer Vision2020, M&A deal <$40 million
87MapillaryMapillary gets Access to Lithuania Road Network - Øresund StartupsMap Simulator2020, M&A deal not disclosed
88Ready At DawnReady At Dawn acquired by Facebook and to join Oculus Studios | Auganix.orgGamin Platform2020, M&A deal <$30 million
89Downpour InteractiveArtStation - Downpour InteractiveVR Simulator2021, M&A deal not disclosed
90Unit 2 GamesHome | Unit 2 GamesGaming Platform2021, M&A deal not disclosed
91BigBox VRBigBox VR (@BigBoxVR) | TwitterVirtual Reality2021, M&A deal not disclosed
92AI.ReverieAI.Reverie Named a Cool Vendor in AI Core Technologies by Gartner |  Business WireSynthetic Data2021, M&A deal not disclosed
List of Companies Acquired by Facebook

What Meta Platforms, Inc. is really into?

Clearly, Meta Platforms, Inc. has been dominating the social media industry with its offerings such as Facebook and Instagram. Apart from this, WhatsApp has a significant base to impact the messaging world with a massive user base of 2 billion worldwide. WhatsApp has an estimated net-worth of around $10 billion in early 2021 where Instagram alone has the valuation of $100 billion in 2021. A lot of integration in Instagram and WhatsApp has relaunched these app as commercially viable platform in addition to what it was actually programmed for. Instagram’s Paid-partnership, WhatsApp’s Enterprise Solution and Payment Service integration has made the app more marketable.

Advertising has been a major revenue stream for Meta Platforms, Inc. But lately, M&A decisions from the company clearly signifies the area of interest of the company. All acquisition are either targeted to the platforms like Facebook, Instagram and WhatsApp to expand their marketability and making them commercially viable and stand them out to be supreme or targeted to experience and explore its horizon in Virtual Reality sector by strengthening Oculus Business. More than 15 recent acquisitions are companies working in Virtual Reality or Gaming sector.

Virtual Reality and Gaming world is next big thing in Facebook.


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