Quantitative Research vs Qualitative Research

by

Introduction

A research is a process of structured inquiry that requires collection of data; documentation of information; and analysis and interpretation of that information, in accordance with suitable methodologies. There are broadly two types of research methods:



  • Qualitative Research
  • Quantitative Research

Definition

QUANTITATIVE RESEARCHQUALITATIVE RESEARCH 
It is a research which collects and analyzes numerical data to establish a relationship between causes and effects among various variables with the help of mathematical and statistical methods.It is a research which involves non-numerical data and is used to understand beliefs, experiences, attitudes, behaviors, and interaction.

General Types

QUANTITATIVE RESEARCHQUALITATIVE RESEARCH 
There are generally three types of quantitative methods:
1. Correlational Research
2. Descriptive Research
3. Survey Research		There are three types of qualitative methods:
1. Case Study
2. Focus Group
3. Ethnographic Study
4. Phenomenological Study

Purpose

QUANTITATIVE RESEARCHQUALITATIVE RESEARCH 
To test hypotheses and examine cause and effect relationship between various variablesTo understand & interpret social interactions

Features

QUANTITATIVE RESEARCHQUALITATIVE RESEARCH
It is an empirical research used to generate quantifiable and measurable data by using statistical and logistical techniques.
It is an inquiry based research conducted to develop deep insight on human behaviors, general about their thinking and feelings.

Data Collection Methods

QUANTITATIVE RESEARCHQUALITATIVE RESEARCH
1. Interviews
2. Surveys
3. Questionnaire
4. Observations
5. Document Review
6. Probability Sampling
7. Hybrid Method

1. One-on-one Interview
2. Focus group
3. Record Keeping
4. Observation
5. Longitudinal Study
6. Case Studies
7. Focus Groups
8. Photo Ethnography

Key Terms Used

QUANTITATIVE RESEARCHQUALITATIVE RESEARCH
1. Objectivity
2. Testing
3. Replicability
4. Measurement		1. Subjectivity
2. Complexity
3. Understanding
4. Context 

Research Type

QUANTITATIVE RESEARCHQUALITATIVE RESEARCH
Uses Conclusive Research to test particular hypothesis and examine relationshipExploratory Research is used to provide insights about subject under study 

Samplings

QUANTITATIVE RESEARCHQUALITATIVE RESEARCH
Random and large samplesPurposive and small sampling

Approach

QUANTITATIVE RESEARCHQUALITATIVE RESEARCH
Observations and analysis are taken into consideration so Objective Approach is usedResearcher gets involved personally among the studied group  so Subjective Approach is used.

Reference

  1. Simple Psychology

Leave a Comment