SWOT analysis of Institute of Management Studies, BHU

Introduction to Institute of Management Studies

Institute of Management Studies (IM-BHU) is one of the leading business schools in India. IMS-BHU is a Tier 2 MBA institute and ranked 36th position among top management institutes in the NIRF ranking by Ministry of Human Resources Development in 2020. As a leading business school, the institute has been contributing to qualified human resource requirement of India’s public and private institutions.

IM-BHU started its Management Program in 1968. Currently, the institute has been providing the following courses:

  • Master of Business Administration (Finance, Marketing, Human Resource Management)
  • PGDBA for Business Executives
  • Master of Business Administration- International Business (Finance, Marketing, Human Resource Management)
  • Certificate program in Healthcare Management
  • Master of Business Administration- Agri-Business
  • PhD in Management
  • PGDBA for Business Executives
  • Diploma in Microfinance and Entrepreneurship
  • Certificate program in Healthcare Management
  • Diploma in Leisure and Hospitality Management

SWOT Analysis of Institute of Management Studies

SWOT Analysis is a strategic tool to study the internal and external environment of any organization, through the identification and analysis of the strengths, weaknesses, threats and opportunities.


  • BHU is providing quality education since 1916 A.D. and IM-BHU is providing quality management education since 1968 A.D. It is one of the oldest education institutions in India. Hence, the credibility of the institute is high.
  • MBA is a professional course and enrolling in any management courses like MBA costs a lot. The cost of education i.e. tuition fees in IM-BHU is lowest among other renowned business schools. The cost factor is one the strongest profile for the institute.
  • Another strength factor for IM-BHU is its placement scenario. The institute has a good record of in-campus placement for their graduates. The last five year average placement package is above 7 lakh which is considered good.
  • Considering the cost of education and the placement packages, the ROI in IM-BHU is highest among the business schools. ROI has been a Unique Selling Point for the Institute.
  • IM-BHU has the responsibility for managing the recently established Atal Incubation Center, an initiative of NITI Aayog. This is adding value to the brand image of IM-BHU.


  • The syllabus offered by the Institute is old. Institute has not updated the syllabus since 2012-2013. This hugely impact the learning process as the syllabus doesn’t address the contemporary requirement of today’s competitive market.
  • The Institute lag in basic technological upfront. In a world, where every academic discipline is understanding the need of technology, IM-BHU has the least of technological exposure in its syllabus as well as in its infrastructure.
  • The Traditional Approach to learning is one of the difference making factors. The institute has weakly adapted to the modern learning techniques. Modern learning techniques includes case-study methods, presentations, situation handling and role plays, business quiz and exercise, group projects, field projects etc.
  • IM-BHU is located in Varanasi, Uttar Pradesh. Varanasi is not a prime location for big corporate businesses. Location disadvantage is affecting the overall strengths.
  • IM-BHU is under BHU administration, hence this dependency is holding IM-BHU back during various progressive decisions. BHU approves and directs the smallest change in the IM-BHU which may or may not be prompt and timely.


  • Banaras Hindu University has a history of 105 years and IM-BHU has a history of more than 53 years. The Alumni base of the institute is relatively strong than any other academic institutions. The graduates from the institute are holding ranking position in top corporate businesses across the world. There is plenty of opportunity for the institution and students to network this Alumni base and capitalize it during campus placement.
  • The class schedule of the courses are flexible, hence student can capitalize this time-flexibility by engaging in various self-grooming activities. Students gets enough time to involve in various extra-curricular activities.
  • BHU is a great place for multi-disciplinary learning. There are 140 different faculties in the university. Considering the time flexibility and compatibility, the enrollments in IM-BHU can actually involve in multiple diploma courses which is a great opportunity for the students.
  • IM-BHU manages Atal Incubation Centre (AIC), an initiative from NITI Aayog. Therefore, the students of IM-BHU can actually capitalize the association of IM-BHU and AIC, if they wish to continue their career in innovation and entrepreneurship.


  • Location disadvantage is decreasing the charm of the institute. This disadvantage is making IM-BHU a secondary options for many competent students. Competent environment drives the institute and vice-verse.
  • Old syllabus, low technological exposure, traditional teaching pedagogy of IM-BHU is making student relatively less competent, which is not the best thing to reflect in job market.
  • The growing number of institutions providing MBA course is making the course very common. This is making institutions to develop a specialized course as per the need of time and which can differentiate them. Therefore, untimely decision, due to its administrative composition, regarding course modification, specialization of courses etc. may stand as a big threat in front of the institution.

(All this analysis is based on the responses received from the students graduated from Institute of Management Studies, BHU. Some of the parameters might have changed due to the time differences of their education )

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