What is Bancassurance? What are its Advantages

Bancassurance

Introduction to Bancassurance Bancassurance was first registered in 1860 when CGER Saving Bank of Belgium began to sell mortgage-linked insurance. In 1980, the term Bancassurance was defined as the sale of insurance products through the bank distribution channel. Bancassurance is the association of banking and insurance facilities. It is basically the idea of selling the … Read more