INTRODUCTION
Direct marketing is a marketing strategy that involves the use of direct methods to reach and influence consumers in order to create awareness, build relationships, or sell products. Direct marketing can be done through print, television, radio, email, mobile apps, and social media.
This marketing allows businesses to target specific audiences with the most relevant information available to them. This can save a lot of time and money for businesses as they will only be reaching those individuals who are interested in their products or services.