Notes Learning What are Economic Sanctions ? Economic sanctions are a key foreign policy tool in international diplomacy. It is a strategy or policy implementation to influence the actions of other nations by restricting trade, investments, or financial transactions. Sanctions affect economies by limiting access to global markets, financial systems, and essential goods. Economic sanction can be … Read more
Introduction Green finance has been a vital tool in addressing global environmental challenges. In this finance, investors align financial strategies with sustainability goals. With the growing awareness of climate risks, the need for green finance is rapidly gaining momentum in the global financial landscape. Green Finance is one of the prominent steps towards sustainable finance. … Read more
Introduction The concept of sustainability is not new to this modern world. From individuals to multi-billion companies, everyone is actively using this word to echo their interest and contribution towards it. Sustainable Finance is an effort to incorporate the environment, social and governance (ESG) factors when making investment decisions. Sustainable finance is the process of … Read more
What is a Margin Trading Facility (MTF) ? Margin Trading Facility (MTF) is an arrangement or a system where a trader/investor can buy shares or stocks by paying only a part of the total value of shares/stocks and borrowing the rest investment from a broker or agent. In MTF, investors are allowed to take a … Read more
Introduction Money management has been a concerned topic for everyone. Making investment now is not enough to meet our financial goals. We need and are regularly searching strategies to optimize our investments for our financial planning. One of such strategies that has been buzzing among the investors is ‘Systematic Withdrawal Plan(SWP)’. More than anyone, this … Read more
Introduction Stock markets across the globe are in a crazy run. In any situation, the stock markets are either showing the up-trend or they are at the down-trend. Understanding this cyclical nature of the financial market is essential for all the investors and other market participants. “Bull Market” and “Bear Market” are the two fundamental … Read more
Programmatic Advertising Programmatic advertising involves buying digital media space with the help of automated technology and algorithmic tools. It is related to the process of buying and selling an advertising space with strategic caution. Through this form of advertising, businesses can advertise on digital screens. Advertisers automate the entire process, defining the parameters of purchasing … Read more
Omnichannel Marketing Integration Omnichannel marketing is the marketing strategy where a customer -centric approach provides a seamless experience to the customers. The main purpose of such marketing effort is to provide consistent brand experience to its customers across multiple marketing channels, online and offline. Online Channel Offline Channel WebsiteMobile AppSocial MediaEmail MarketingOnline AdvertisingChatbots and Live … Read more
Social Commerce The buying and selling of products and services through social media platforms is called social commerce. It is also part of e-commerce. Different social media platforms like Facebook and Instagram act as storefronts to sell products and services. Shoppers can discover and purchase the products from their choice of social media platform. With … Read more
Emotional branding Emotional branding is the marketing strategy used by companies that focuses on connecting the customer’s emotions along with their needs and aspirations through their products and services. The company wants to create a strong bond between its brand and customers by understanding the emotional needs of the customers. Companies and brands provoke different … Read more