Labeling as a Marketing Tool

Introduction Labeling serves as a powerful marketing tool in brand building. It is a contemporary tool for modern day marketing. Labels are now much more than just informational tags. Labels are now a tool for brand identity, a space for product attributes and above all an strategic approach to connect with the target audience. Labeling … Read more

Best Accounting Software So Far [2023 Edition]

Introduction to Accounting Software Accounting Software have become an integral part of modern business. One cannot expect a smooth business operation without one. Such software is fundamental for any business , regardless of the size and the nature of the business. Account software is crucial in facilitating various financial tasks and streamlining operations of the … Read more


The concept of the gray market involves conducting market operations outside the formal authorized setting. This concept is very common among the market participants. Sometimes exchange or trade of stock takes place prior to the stocks being listed in any authorized market, based on speculation. Such a market stands as a gray market.  Some of … Read more

What is a Gray Market ?


Introduction Gray market is a market economy concept. It can be defined as a marketplace where the transaction of goods (stocks and commodities) take place through unauthorized channels, which may not be officially recognized. In simpler terms, any market place that is not officially recognized, may or may not be legal, is a gray market.  … Read more

Limitations of Limited Liability Company (LLC)


Despite all the above characteristics which make Limited Liability Company (LLC) a favorable structure, there are some shortcomings (Limitations) of Limited Liability Company structure. Some of such disadvantages are: Growth Opportunities LLC  structures have limited growth opportunities. LLC have capital structure restrictions and in case of any growth options, LLC cannot easily change its capital … Read more

Limited Liability Company (LLC): Meaning and Features


Introduction Establishment of a corporation can take many forms. Limited liability company (LLC) is one such business structure. LLC is a business formation where the personal assets of owner/s are protected from the business liability. As the name suggests, owners have limited their business liability in terms of any losses. It is a hybrid legal … Read more

Limitations of Publicity Marketing

Limitations of Publicity Marketing

What is Publicity in Marketing ?  Publicity marketing is a strategic effort to create buzz and awareness about a business, products or offerings by leveraging media channels and platforms. It is  the process of leveraging media channels to communicate a message, generate interest, and build credibility for the business, products or offerings. Some of the … Read more

What is Economic Disturbance?

characteristics of economic disturbance

Introduction Economic disturbance is anything that leads to disruptions and irregularities in an economy . It can be any event or situation, natural or unnatural, that causes deviation from the expected economic conditions.  Raghuram Rajan, an Indian economist and a former governor of the Central Bank of India, has defined economic disturbance as a disruption … Read more

Reasons for Credit Suisse Collapse

Credit Suisse failure

Introduction Credit Suisse is one of the renowned multinational investment bank and financial services companies founded in 1856 in Switzerland. With its headquarter in Zurich, Switzerland, Credit Suisse provides a wide range of  services such as banking, asset management and financial services across the continent. Established as a Swiss Credit Institutions, the financial institution has … Read more

Economic Forecasting Techniques


Introduction Economic forecasting simply means making informed predictions about future economic conditions, opportunities, trends and developments. This includes assessing and analyzing the historical evidence and current economic scenarios to make projections about macro variables of the economy. Macro-economic variables include GDP growth, inflation rates, unemployment rates, interest rates etc. Elliott, G. and Tinnermann, A. describe … Read more