Notes Learning 
Introduction Multi Level Marketing (MLM) is a marketing strategy, where a product or service sales is employed by some direct sales organizations. The MLM company’s revenue is obtained from unpaid labor that sells the company’s goods or services. The participants’ income is generated from a pyramid-shaped or binary compensation commission scheme. MLM encourages its participants … Read more
Introduction Personal selling is a face-to-face sales method where a salesman uses their human abilities to convince a consumer to purchase a specific product. The salesperson tries to persuade the consumer that the product will only add value by emphasizing its different qualities. However, the goal of personal selling is not always to convince a … Read more
Introduction Marketing tactics have altered substantially as technology and the internet have occupied a larger portion of people’s lives. The majority of organizations now include online marketing as a crucial component of their primary marketing plans. Now, you might be wondering what Internet Marketing is. Internet marketing is a type of marketing/digital marketing that uses … Read more
INTRODUCTION Exporting is the process in which businesses from one nation sell their products and services to clients or customers in another nation. Energy and natural resources such as oil, minerals, as well as raw materials like food or textiles and completed consumer goods like electronics, beauty products, FMCG products, etc. are frequently exported between … Read more
Introduction The process of creating a visual representation of the numerous people involved in or impacted by the project is a straightforward definition of stakeholder mapping. Stakeholder maps are created to make it easier to assess your surroundings by showing the forces that can advance or impede your project. Stakeholder mapping is crucial when assessing … Read more
Introduction If your firm is a small or medium-sized ones, you undoubtedly have a basic marketing plan, but it’s unlikely that it’s been documented. You most likely have a website, some marketing materials (flyers) to leave with consumers, an inactive social media account, a sales crew, and marketing collateral like brochures. There may be some … Read more
Introduction Benchmarking is an evaluating term. It is a process of comparing something with a defined or definite standard. It can be defined as the process of comparing the performance of the companies to that of other similar companies in order to see if there is a performance gap that can be bridged. Benchmarking also … Read more
Introduction STP in STP marketing model stands for Segmentation, Targeting and Positioning. Analyzed individually or together, these three components are very crucial for any business. For any new business offering its products and services for the first time or any existing business introducing its new set of products or services, every business needs to clearly … Read more
Introduction There comes many instances when we knowingly or unknowingly indulged in the planning process. From managing our time to solving some complex problems, we plan. We plan for efficiency, we plan for security, we plan for success and we plan for survival. So, planning is that basic function. To define, planning is a systematic … Read more
Introduction Too big to fail, is a prime case of Lehman Brothers Bankruptcy. In February of 2007, the fourth largest investment bank in the U.S, Lehman Brother, was selling at $86 per share with a total market capitalization of nearly $60 billion. With more than $4 billion in net income, it was soaring to higher … Read more