What is Financial Planning ?

financial planning

Introduction Financial planning is a process that helps people and organizations to identify their financial goals and then develop strategies for meeting those goals. It is a process that helps you to understand your current financial situation and plan for the future.  A comprehensive financial plan includes both protection (life insurance) and investment (stocks, bonds). … Read more

What is Systematic Investment Plan ?

HOW SIP WORKS

Introduction to Systematic Investment Plan (SIP) Systematic Investment Plan (SIP) is an investment method in which one can invest a specified amount in a financial scheme (mutual funds for instance) at regular intervals in a systematic and scientific way. The funds are invested once a month or once a quarter, rather on a lump-sum basis. … Read more

What is Performance Management ?

ISSUES WITH PERFORMANCE MANAGEMENT

Introduction to Performance Management Performance management is the process of measuring and evaluating an individual’s performance against a set of objectives. It is done by aligning employee performance and their efforts in achieving the goals efficiently. It is important to note that performance management should be a two-way street. The effective performance management can only … Read more

What is Network Marketing ? How does it work ?

ADVANTAGES OF NETWORK MARKETING

Introduction to Network Marketing Network marketing is a type of marketing where people use their own networks to expand their businesses or sell products. These networks are utilized to find new clients and partners, and they frequently have a mentoring and training program for new recruits. It’s a business model that relies on a network … Read more

Portfolio Management

advantages of portfolio management

Introduction to Portfolio Management Portfolio management is the process of managing an individual or a company’s investments in order to maximize their earnings within a given time frame. It is the process of choosing and managing a collection of investments to suit the long-term financial goals and risk tolerance of a client, a business, or … Read more

What are Financial Statements ? Characteristics and Shortcomings

financial statements definition

Introduction Financial statements are a set of documents that provides information about the financial position, operating performance and cash flows of a company or other organization. They are usually prepared annually and are divided into three main categories: Financial statements provide a snapshot of the financial health of a company. They are an excellent way … Read more

WHAT IS A POLICY ?

POLICY

Meaning and Definition of Policy A policy is a set of guidelines that an individual, company or organization follows to ensure best practices. Policies help to make sure that there is consistency and clarity in what needs to be done. Policies generally are in alignment with organizational values. Top level management often creates and communicates … Read more

Integrated Marketing Communication (IMC)

integrated marketing communication

Introduction The Integrated Marketing Communication (IMC) is the process of developing and implementing a communication strategy that integrates all marketing channels and activities. The idea behind IMC is that it provides a more comprehensive approach to marketing by combining all of the different parts of marketing into one cohesive strategy. American Marketing Association (AMA) defines … Read more

What is Marketing Automation ?

B2B marketing automation

Introduction Marketing Automation is a software based solution that helps marketers automate their marketing process. This is an ever-evolving field that can help marketers better understand their customers and improve their marketing campaigns. When you receive a birthday SMS from one of your trusted brands, you must wonder who in the world would take out … Read more

What is Sales Management ?

principle of sales management

Introduction The word ‘sales management’ is a combination of two concepts i.e. sales and management. Sales is an art of persuading a prospective customer to purchase a product or service. Management is the process of getting things done through others with the help of managerial activities. Thus, sales management is the process of managing, leading … Read more