Notes Learning 
Introduction: Vision, Mission and Objective An organization is a structured formation. Organizations are always purpose driven i.e. they have something to achieve which is defined and attainable. Vision, mission and objective of the organization drives this purpose. These three aspects are nothing but statements. These statements are so important that it directs the whole organization. … Read more
Introduction to Economic Development Before, we define the term ‘Economic Development’, we must know the meaning of Economic Growth. We often misunderstand the term ‘Economic Development’ with ‘Economic Growth’. Economic growth is nothing but the increase in the quantity and quality of the economic goods and services that a country produces. Growth only considers the … Read more
Introduction to Guerilla Marketing The concept of Guerilla Marketing was first introduced by Jay Conrad Levinson in 1984. In his book named “ Guerilla Marketing”, author Levinson stated the purpose of Guerilla Marketing. The main purpose of this type of marketing is to create a murmur in the market about a certain product, service or … Read more
Introduction to MBO Management By Objectives (MBO), also known as Management By Result (MBR) is a management concept introduced by Peter Drucker in 1954 in his book “Practice of Management”. In general terms, it is also known as PRIDE i.e. Performance, Result, Individual, Development and Evolution. Management By Objective (MBO) is a system for improving … Read more
Introduction to Stock Market Bubble A Stock Market Bubble is a condition in stock market when prices for a stock or an asset rise excessively over a period of time. When a price for an asset outperforms the asset’s intrinsic value, a bubble rises. Basically, speculation is the major drive force to any bubble creation. … Read more
Introduction Outbound Marketing is a more traditional form of marketing or advertising. In this marketing, information is continuously shared to the customers without their concern. It works opposite of Inbound Marketing. Outbound marketing includes more traditional practices of advertising and marketing i.e. TV commercials, radio ads, print advertising (magazine ads, flyers, brochures), billboards, public shows, email … Read more
Background In 1987, two Hyderabadi brothers Mr. Ramalinga Raju (will be referred as Raju for rest of article) and Mr. Rama Raju established an IT firm. They named the business “ SATYAM COMPUTER SERVICES”. They offered services like software development, system maintenance, packaged software integration, business integration and many more. Satyam Computer Services marched to … Read more
Introduction to Word-of-Mouth (WOM) Marketing Word-of-Mouth is a marketing or promotional technique which involves sharing genuine experiences and recommendations by customers with their colleagues and relatives about a particular product or service or business. It is a form of free advertising from the customers’ end, after all happy engaged customers are the most effective tool … Read more
Introduction to Talent and Talent Management Talent can be defined as a set of unique abilities inherited by individuals. It could be anything one is good at i.e. creativity, intelligence, experience, time management, decision making, communication, persuasion, leadership etc. Talent can also be referred to an individual’s capacity and capability. It also includes all the … Read more
Introduction Credit unions are also a financial institution of cooperative form. In a credit union, all the financial services are exclusive to its members only i.e. the benefit of saving and lending and other functions are limited to its members only. In the truest form, one needs to be a member of unions to enjoy … Read more