Blue Ocean Strategy

Blue Ocean Strategy

Our market universe is composed of two types of oceans; Red Oceans and Blue Oceans. Red oceans represent all the industries that are existent today i.e. market space is known whereas blue oceans represent industries that not existent i.e. market space is unknown. Red Ocean is all about competition and competitive rules, it is about … Read more

Corporate Restructuring: Definition and Design

Corporate Restructuring

Introduction Corporate Restructuring is a strategic decision. A corporate takes action to significantly modify the financial and operational aspects of the company through corporate restructuring, usually when the business is facing financial stress. Also, Companies change their business operations and business portfolio in order to assess more profitable business options through the process known as … Read more

Introduction to Insurance

Insurance: Definition and Introduction

Introduction to Insurance Investopedia has defined Insurance as a contract, represented by a policy, in which an individual or entity receives financial protection or reimbursement against losses from an insurance company. It is a valid contract between insured and insurer for bearing risk and repayment compensation by insurer according to contract in a condition of … Read more

Central Bank: Introduction and Function

Central Bank: Introduction and Function

Introduction The Dictionary of Banking and Finance has defined the Central Bank as, “ The main government-controlled bank in a country, which controls the financial affairs of the country by fixing the main interest rate, issuing currency, supervision of other commercial banks and controlling the foreign exchange rate.” Central Bank is the apex bank of … Read more

What is Cryptocurrency ?

Cryptocurrency

Introduction The word cryptocurrency comes from the ancient Greek word ‘kryptós’ which means hidden or private. A cryptocurrency is a digital currency or a virtual currency that uses cryptography for security. Cryptocurrency, to understand, is virtual cash or coin. The introduction or invention of first cryptocurrency is still mysterious. In November of 2008, Satoshi Nakamoto, … Read more

Working Capital Management

Working Capital Management

Introduction Working capital is simply the difference between the current assets of the company: current assets may include stocks of raw materials, work-in-progress and finished goods, debtors, short-term investments and cash and the current liabilities of the company: trade creditors, overdrafts and short-term loans. A working capital decision is a short term decision and basically … Read more

Hashtag Marketing

hashtag marketing meaning

Introduction Hashtag trend has been a world-changing movement. It is one of the most common things today in this world of Internet and social media platforms. Hashtags have become a new way of brand promotion and strategy for raising brand awareness. The inclination of people towards digital platforms such as Facebook, Instagram, Twitter, etc. has … Read more