BUSINESS RESEARCH METHODS MCQS

Here is the list of multiple-choice questions for the Business Research Methods course. The MCQs are collected and compiled from different online and offline sources.

Which of the following is not a type of research?

  • Exploratory research
  • Descriptive research
  • Experimental research
  • Conclusive research

Research is a ______________ process.

  • Random
  • Continuous
  • Discrete
  • Static

_____________ is not a type of research.

  • Applied research
  • Exploratory research
  • Descriptive research
  • Emotional research

What is the difference between qualitative and quantitative research?

  • Qualitative research uses numerical data while quantitative research uses non-numerical data
  • Qualitative research is subjective while quantitative research is objective
  • Qualitative research is exploratory while quantitative research is confirmatory
  • Qualitative research is based on observation while quantitative research is based on experimentation

_____________ is an example of qualitative research.

  • Survey
  • Experiment
  • Case study
  • Randomized controlled trial

Which of the following is not a type of qualitative research?

  • Ethnography
  • Grounded theory
  • Content analysis
  • Experimental research

What is the meaning of research?

  • A systematic investigation to establish facts or principles
  • A random collection of data
  • An educated guess about a phenomenon
  • A study of human behavior

_________________ is not a type of non-experimental research.

  • Survey research
  • Correlational research
  • Quasi-experimental research
  • Action research

Which of the following is a characteristic of non-scientific research methods?

  • They are systematic and rigorous.
  • They are always based on quantitative data.
  • They rely on intuition and personal experience.
  • They always involve the use of statistical analysis.

______________ of research aims to explore new ideas or areas of interest.

  • Exploratory research
  • Descriptive research
  • Causal research
  • Experimental research

Which type of research involves the collection and analysis of numerical data?

  • Qualitative research
  • Quantitative research
  • Exploratory research
  • Descriptive research

________________ research involves manipulating one or more variables to observe the effects on another variable.

  • Exploratory research
  • Descriptive research
  • Causal research
  • Experimental research

Which type of research combines both quantitative and qualitative research methods?

  • Quantitative research
  • Qualitative research
  • Mixed-methods research
  • Action research

What is the first step in the research process?

  • Collecting data
  • Formulating a research question
  • Analyzing data
  • Writing a research report

Which of the following is NOT a research method?

  • Observation
  • Survey
  • Experimentation
  • Writing a research report

Which type of sampling method involves selecting participants who are readily available?

  • Random sampling
  • Stratified sampling
  • Convenience sampling
  • Cluster sampling

What is the purpose of a research hypothesis?

  • To summarize research findings
  • To explain the research methodology
  • To predict the outcome of the research
  • To analyze data

Which type of data analysis involves identifying patterns and relationships in data?

  • Descriptive statistics
  • Inferential statistics
  • Qualitative analysis
  • Quantitative analysis

Which type of data analysis involves identifying patterns and relationships in data?

  • Descriptive statistics
  • Inferential statistics
  • Qualitative analysis
  • Quantitative analysis

What is the process of selecting a representative sample from a larger population called?

  • Data analysis
  • Problem identification
  • Research design
  • Sampling

Which of the following is not a measure of central tendency?

  • Mean
  • Mode
  • Range
  • Median

What is the process of gathering information from sources such as books, journals, and websites called?

  • Data analysis
  • Problem identification
  • Literature review
  • Hypothesis testing

What is the process of organizing, summarizing, and analyzing data called?

  • Data analysis
  • Data collection
  • Research design
  • Sampling

_____________ is not a type of data collection method.

  • Survey
  • Experiment
  • Interview
  • Hypothesis testing

What is the purpose of a research design?

  • To collect data
  • To analyze data
  • To ensure the validity and reliability of the study
  • To present the results of the study

What is the difference between probability and non-probability sampling?

  • Probability sampling is more reliable than non-probability sampling
  • Probability sampling involves selecting participants randomly while non-probability sampling does not
  • Non-probability sampling is more representative than probability sampling
  • There is no difference between probability and non-probability sampling

The measure of dispersion that is based on the difference between the largest and smallest values is the _________.

  • Mean deviation
  • Variance
  • Range
  • Standard deviation

Which of the following is not a type of research problem?

  • Descriptive
  • Exploratory
  • Experimental
  • Correlational

What is the process of identifying potential sources of data?

  • Sampling
  • Data collection
  • Developing research questions
  • Conducting a literature review

The coefficient of variation is a measure of _________.

  • Central tendency
  • Variability
  • Dispersion
  • Shape

Which of the following is an example of a null hypothesis?

  • There is a positive relationship between education level and income
  • There is a negative relationship between age and job performance
  • There is no relationship between gender and job satisfaction
  • There is a relationship between job satisfaction and salary

The standard error of the mean is a measure of _________.

  • Central tendency
  • Variability
  • Dispersion
  • Precision

What is a one-tailed hypothesis?

  • A hypothesis that predicts a specific direction of the relationship between variables
  • A hypothesis that is based on previous research
  • A hypothesis that is not specific
  • A hypothesis that is only used in qualitative research

What type of hypothesis is used in exploratory research?

  • Directional hypothesis
  • Non-directional hypothesis
  • Null hypothesis
  • None of the above

The F-test is used to compare _________.

  • Two means
  • Two variances
  • Two proportions
  • Two sample sizes

Which of the following is a hypothesis that is developed based on a theory or conceptual framework?

  • Theoretical hypothesis
  • Empirical hypothesis
  • Tentative hypothesis
  • Working hypothesis

What type of exploratory research design involves a single participant being studied in depth?

  • Case study
  • Ethnography
  • Survey research
  • Experimental study

Which of the following is a type of research design that involves observing and recording the behavior of participants in a natural setting without any intervention?

  • Quasi-experimental design
  • Experimental design
  • Observational design
  • Correlational design

In quota sampling, the sample is selected based on:

  • A random process
  • Demographic characteristics
  • Geographic location
  • Availability

Which of the following is an example of exploratory research design?

  • Cross-sectional study
  • Experimental study
  • Case study
  • Focus group discussion

What is a directional hypothesis?

  • A hypothesis that predicts a specific direction of the relationship between variables
  • A hypothesis that is based on previous research
  • A hypothesis that is not specific
  • A hypothesis that is only used in qualitative research

A non-probability sampling method is one in which:

  • The sample is selected based on probability theory
  • The sample is selected without regard to probability theory
  • The sample size is determined by statistical analysis
  • The sample is stratified into different groups

Which of the following is an example of a longitudinal research design?

  • Cross-sectional study
  • Case study
  • Cohort study
  • Experimental design

Which of the following best describes the purpose of qualitative research?

  • To test a hypothesis
  • To establish causation
  • To collect quantitative data
  • To explore and understand complex phenomena

What is the main advantage of snowball sampling?

  • It is easy to implement
  • It is cost-effective
  • It allows for the selection of a representative sample
  • It allows for the inclusion of hard-to-reach populations

Quota sampling is often used in:

  • Market research
  • Medical research
  • Educational research
  • Environmental research

Which of the following is not a common method of data collection in qualitative research?

  • Surveys
  • Interviews
  • Focus groups
  • Observation

The margin of error in a sample is affected by which of the following factors?

  • The sample size
  • The level of statistical significance
  • The type of statistical analysis to be performed
  • The population size

Which of the following is an appropriate sampling technique for qualitative research?

  • Simple random sampling
  • Stratified random sampling
  • Convenience sampling
  • Cluster sampling

When is snowball sampling most appropriate?

  • When the population is highly heterogeneous
  • When the population is highly homogeneous
  • When the population is geographically dispersed
  • When the population is easily accessible

Which of the following is a disadvantage of quota sampling?

  • It is time-consuming
  • It is expensive
  • It is difficult to implement
  • It may not be representative of the population

The formula used to calculate the sample size is influenced by several factors. Which of the following is not one of those factors?

  • The size of the target population
  • The level of statistical significance
  • The type of statistical analysis to be performed
  • The desired margin of error

Which of the following is an advantage of cluster sampling?

  • It is easy to implement
  • It is cost-effective
  • It is more representative than other sampling techniques
  • It allows for greater precision in estimates

Quota sampling is a type of:

  • Probability sampling
  • Non-probability sampling
  • Stratified sampling
  • Cluster sampling

Which of the following is an appropriate sampling technique when the population size is unknown or difficult to define?

  • Simple random sampling
  • Snowball sampling
  • Convenience sampling
  • Quota sampling

A sampling frame is:

  • The actual list of individuals or elements from which the sample will be selected
  • The statistical technique used to estimate population parameters
  • The number of participants needed to achieve a desired level of statistical power
  • The type of sampling method used in the study

Which of the following statements is true about snowball sampling?

  • It is a probability sampling technique
  • It is a non-probability sampling technique
  • It is a cluster sampling technique
  • It is a stratified sampling technique

Which of the following is a limitation of snowball sampling?

  • It can be time-consuming
  • It can be expensive
  • It can introduce bias
  • It may not be feasible for large populations

What is the role of the independent variable in a causal research design?

  • To be manipulated by the researcher
  • To be measured by the researcher
  • To be controlled by the researcher
  • To be observed by the researcher

Which of the following is a potential limitation of using a causal research design?

  • It may not be feasible for large populations
  • It may not be ethical to manipulate variables
  • It may not be appropriate for all research questions
  • It may introduce bias into the study

In a causal research design, what is the role of the dependent variable?

  • To be manipulated by the researcher
  • To be measured by the researcher
  • To be controlled by the researcher
  • To be observed by the researcher

Which of the following is a common method of causal research design?

  • Surveys
  • Interviews
  • Experiments
  • Case studies

What is systematic sampling?

  • A type of probability sampling
  • A type of non-probability sampling
  • A type of sampling used in experimental research
  • A type of sampling used in survey research

A sample in which each element in the population has an equal chance of being selected is called:

  • Convenience sampling
  • Quota sampling
  • Simple random sampling
  • Stratified sampling

What is stratified sampling?

  • A type of probability sampling
  • A type of non-probability sampling
  • A type of sampling used in experimental research
  • A type of sampling used in survey research

Which of the following is a disadvantage of convenience sampling?

  • It is time-consuming
  • It may lead to biased results
  • It requires a large sample size
  • It is expensive

Which type of sampling guarantees that each element in the population has an equal chance of being selected?

  • Simple random sampling
  • Stratified sampling
  • Systematic sampling
  • Convenience sampling

What is purposive sampling?

  • A type of probability sampling
  • A type of non-probability sampling
  • A type of sampling used in experimental research
  • A type of sampling used in survey research

What is reliability in research?

  • The ability of a measure to accurately measure what it is intended to measure
  • The consistency and stability of a measure over time and across different raters or conditions
  • The degree to which a measure reflects the true state of the phenomenon being measured
  • The ability of a measure to detect differences between groups or conditions.

The mode is _______________________________.

  • The most frequent observation in a set of data
  • The middle observation in a set of data
  • The average of all observations in a set of data
  • None of the above

What is test-retest reliability?

  • The degree to which different items on a measure are related to each other
  • The degree to which different raters agree on the scoring of a measure
  • The degree to which a measure produces consistent scores over time and across repeated administrations
  • The degree to which a measure accurately reflects the construct being measured.

Which of the following is NOT a consideration when drafting questions for a questionnaire?

  • The length of the questionnaire
  • The wording of the questions
  • The format of the questionnaire
  • The personal opinions of the researcher

What is internal consistency reliability?

  • The degree to which different items on a measure are related to each other
  • The degree to which different raters agree on the scoring of a measure
  • The degree to which a measure produces consistent scores over time and across repeated administrations
  • The degree to which a measure accurately reflects the construct being measured.

What is validity in research?

  • The ability of a measure to accurately measure what it is intended to measure
  • The consistency and stability of a measure over time and across different raters or conditions
  • The degree to which a measure reflects the true state of the phenomenon being measured
  • The ability of a measure to detect differences between groups or conditions.

In questionnaire design, what is the purpose of defining the target population?

  • To ensure the questions are easy to understand
  • To determine the sampling method
  • To ensure that the sample is representative
  • To identify the research problem

What is construct validity?

  • The degree to which a measure reflects the true state of the phenomenon being measured
  • The degree to which a measure is consistent and stable over time and across different raters or conditions
  • The degree to which a measure is subjectively perceived as measuring what it is intended to measure
  • The degree to which a measure can detect differences between groups or conditions.

What is a questionnaire?

  • A tool for collecting qualitative data
  • A tool for collecting quantitative data
  • A tool for collecting both qualitative and quantitative data
  • A tool for collecting observational data

Which of the following measures is used to describe the spread of data?

  • Mean
  • Median
  • Mode
  • Standard deviation

What is an interview?

  • A tool for collecting qualitative data
  • A tool for collecting quantitative data
  • A tool for collecting both qualitative and quantitative data
  • A tool for collecting observational data

Which of the following is a disadvantage of using online surveys for data collection?

  • They are more expensive than other methods
  • They have lower response rates than other methods
  • They are less secure than other methods
  • They are less convenient for respondents

The range of a data set is defined as:

  • The difference between the largest and smallest values
  • The sum of all the values
  • The average of all the values
  • The difference between the mean and median

What is an observation?

  • A tool for collecting qualitative data
  • A tool for collecting quantitative data
  • A tool for collecting both qualitative and quantitative data
  • A tool for collecting self-reported data

What is a focus group?

  • A tool for collecting qualitative data
  • A tool for collecting quantitative data
  • A tool for collecting both qualitative and quantitative data
  • A tool for collecting observational data

Which of the following is a measure of how closely two variables are related?

  • Correlation
  • Standard deviation
  • Range
  • Mode

What is the purpose of using a matrix question in questionnaire design?

  • To measure the frequency of a behavior
  • To measure the intensity of a feeling or opinion
  • To measure the accuracy of a measurement
  • To group related questions together and make them easier to answer

What is a survey?

  • A tool for collecting qualitative data
  • A tool for collecting quantitative data
  • A tool for collecting both qualitative and quantitative data
  • A tool for collecting observational data

A correlation coefficient of -1 indicates:

  • No correlation between the variables
  • A positive correlation between the variables
  • A negative correlation between the variables
  • A perfect positive correlation between the variables

What is a case study?

  • A tool for collecting qualitative data
  • A tool for collecting quantitative data
  • A tool for collecting both qualitative and quantitative data
  • A tool for collecting observational data

Which of the following is a disadvantage of using open-ended questions in a questionnaire?

  • They are time-consuming to answer
  • They limit the respondent’s options
  • They are difficult to analyze statistically
  • They may introduce bias

What is a diary study?

  • A tool for collecting qualitative data
  • A tool for collecting quantitative data
  • A tool for collecting both qualitative and quantitative data
  • A tool for collecting observational data

What is a content analysis?

  • A tool for collecting qualitative data
  • A tool for collecting quantitative data
  • A tool for collecting both qualitative and quantitative data
  • A tool for collecting observational data

In questionnaire design, what is the purpose of piloting?

  • To gather data on the research topic
  • To select the sampling method
  • To ensure the questionnaire is easy to understand
  • To identify any potential issues with the questionnaire

What is a structured observation?

  • A tool for collecting qualitative data
  • A tool for collecting quantitative data
  • A tool for collecting both qualitative and quantitative data
  • A tool for collecting observational data

What is a non-participant observation?

  • A tool for collecting qualitative data
  • A tool for collecting quantitative data
  • A tool for collecting both qualitative and quantitative data
  • A tool for collecting observational data

Which of the following is not a measure of variability?

  • Range
  • Variance
  • Standard deviation
  • Mean

What is a structured interview?

  • A tool for collecting qualitative data
  • A tool for collecting quantitative data
  • A tool for collecting both qualitative and quantitative data
  • A tool for collecting observational data

Which type of interview is less prone to interviewer bias?

  • Structured interview
  • Semi-structured interview
  • Unstructured interview
  • None of the above

What is a semi-structured interview?

  • A tool for collecting qualitative data
  • A tool for collecting quantitative data
  • A tool for collecting both qualitative and quantitative data
  • A tool for collecting observational data

What is an open-ended question?

  • A question that requires a specific answer
  • A question that allows for a range of answers
  • A question that is not relevant to the research topic
  • A question that is biased

Descriptive statistics is a branch of statistics that deals with the __________ of data.

  • Collection
  • Organization
  • Analysis
  • Interpretation

What is a Type I error in hypothesis testing?

  • Rejecting the null hypothesis when it is actually true
  • Failing to reject the null hypothesis when it is actually false
  • Rejecting the alternative hypothesis when it is actually true
  • Failing to reject the alternative hypothesis when it is actually false

What is a Type II error in hypothesis testing?

  • Rejecting the null hypothesis when it is actually true
  • Failing to reject the null hypothesis when it is actually false
  • Rejecting the alternative hypothesis when it is actually true
  • Failing to reject the alternative hypothesis when it is actually false

Which of the following is an advantage of structured interviews?

  • Flexibility in questioning
  • More in-depth responses
  • Ease of administration
  • None of the above

What is the level of significance in hypothesis testing?

  • The probability of making a Type I error
  • The probability of making a Type II error
  • The probability of making both Type I and Type II errors
  • The probability of obtaining the observed result by chance

What is the p-value in hypothesis testing?

  • The probability of obtaining the observed result by chance
  • The probability of making a Type I error
  • The probability of making a Type II error
  • The level of significance

Which of the following is a characteristic of structured interviews?

  • Limited or no follow-up questions
  • Use of open-ended questions
  • Standardized questions
  • Flexible questioning

What is a one-tailed hypothesis test?

  • A test in which the null hypothesis is one-tailed
  • A test in which the alternative hypothesis is one-tailed
  • A test in which both the null and alternative hypotheses are one-tailed
  • A test in which neither the null nor the alternative hypothesis is one-tailed

What is a two-tailed hypothesis test?

  • A test in which the null hypothesis is two-tailed
  • A test in which the alternative hypothesis is two-tailed
  • A test in which both the null and alternative hypotheses are two-tailed
  • A test in which neither the null nor the alternative hypothesis is two-tailed

Which type of interview is useful when the topic is sensitive or personal?

  • Structured interview
  • Semi-structured interview
  • Unstructured interview
  • None of the above

What is the alternative hypothesis?

  • A statement of the expected relationship between two variables
  • A statement that there is no significant relationship between two variables
  • A statement that there is a significant relationship between two variables
  • A statement that there is an inverse relationship between two variables

What is the importance of referencing in a research report?

  • To acknowledge the sources of information used in the research
  • To provide additional information that is not available in the report
  • To provide an opportunity for the researcher to express their own opinion
  • To make the report appear longer

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