Labeling as a Marketing Tool

Introduction Labeling serves as a powerful marketing tool in brand building. It is a contemporary tool for modern day marketing. Labels are now much more than just informational tags. Labels are now a tool for brand identity, a space for product attributes and above all an strategic approach to connect with the target audience. Labeling … Read more

Labelling: Introduction, Types and Functions

Types of Labelling

What is Labelling? Labelling is the process of identifying a product by adding a label to the product or its container that provides information about it. A label can be anything –  a small piece of paper, metal, or any other material on which information about value of content, price of a product or production … Read more