Introduction Marketing concept is a strategy or an approach adapted by the firms to satisfy needs, promote sales, maximize profit or lead the market. Marketing concepts also reflect the developments in the marketing approaches across time. There are five marketing concepts evident in the marketing: The Production Concept The Production Concept is among the oldest … Read more
Management Terms and Definitions from A A Activity Based Cost ABC accounting procedures that can quantify the true profitability of different activities by identifying their actual costs. Actuary An entity or business professional that computes and analyzes the financial performance and consequences of risk in scientifically and statistically. Acquisition The act of obtaining or buying … Read more
Introduction The market dynamism is changing due to the exponential growth in technology, consumerism and information. There has been a great leap in the market components in recent years. Of all the contemporary concepts in marketing, Influencer Marketing is one of the buzz concepts. Before understanding the concept of Influencer Marketing, we must briefly know … Read more
Origin of Six Sigma Carl Friedrich Gauss (1777-1855) introduced the concept of the normal curve, which is regarded as the standard measurement and roots for Six Sigma. Six Sigma originated at Motorola in the early 1980s, in response to achieving 10X reduction in product-failure levels in 5 years. Engineer Bill Smith invented Six Sigma, never … Read more
Our market universe is composed of two types of oceans; Red Oceans and Blue Oceans. Red oceans represent all the industries that are existent today i.e. market space is known whereas blue oceans represents industries that not existent i.e. market space is unknown. Red Ocean is all about competition and competitive rules, it is about … Read more
Introduction Hashtag trend has been a world-changing movement. It is one of the most common things today in this world of Internet and social media platforms. Hashtags have become a new way of brand promotion and strategy for raising brand awareness. The inclination of people towards digital platforms such as Facebook, Instagram, Twitter, etc. has … Read more
Introduction BCG Matrix is a four celled matrix ( 2*2 matrix) developed by Boston Consulting Group, USA. It is a widely used corporate portfolio analysis tool. BCG matrix provides a graphical representation for an organization to examine different businesses in its portfolio on the basis of their related market share and industry growth rates. It … Read more
BCG Matrix is a four celled matrix ( 2*2 matrix) developed by Boston Consulting Group, USA. The BCG Matrix produces a framework for allocating resources among different business units and makes it possible to compare many business units at a glance. But BCG Matrix is not free from limitations, the major limitations of BCG Matrix … Read more
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