Introduction Advertisement is one of the important components of a marketing function. Public relation and publicity are two very essential components of advertisement strategy. Both of these factors help in shaping and defining the image of an individual, product, organization or a brand. Public relation is more inclined towards the strategy and may require strategic … Read more
Introduction Positioning, in simplest terms, is the identity for/of a brand or product in the mind of the customers when compared to other similar products in the market. It is also the process of forming a mental picture of a product in the minds of consumers. Positioning is the process of establishing a new product’s … Read more
Introduction to Herzberg’s Two-factor Theory Frederick Herzberg, an American psychologist, established Herzberg’s Two Factor Theory—also referred to as the Motivation-Hygiene Theory. He stated this theory as a model for understanding job satisfaction and discontent in the 1950s. According to the hypothesis, motivational factors and hygiene variables both have an impact on a person’s level of … Read more
Introduction The world is rapidly shifting towards digital media in terms of branding and advertising. The dynamics of networking has transitioned from personal connections to digital professional ones ; Thanks to the rise of social networking sites like Facebook, Instagram, Twitter, etc. An individual’s personality and preferences can be reflected upon the posts they like … Read more
Introduction The continuing digital change that we are seeing has received a lot of attention. Few elements of our lives have, in fact, been wholly unaffected by the variety of new technologies that have had such a significant impact. Major shifts in customer behavior have resulted from this, and solutions like marketing clouds are helping … Read more
Introduction Customer acquisition is one of the digital marketing program’s most expensive endeavors. It’s getting harder and harder to generate new businesses and leads as a result of consumer mistrust on marketing and rising industry competitiveness. As a result, developing a solid strategy to attract people and convert them through your marketing funnel is crucial. … Read more
Introduction to B2B Marketing Business-to-business (B2B) marketing, as the name implies, is the practice of promoting goods and services to other companies and organizations. It differs significantly from B2C marketing, which is focused on customers, in a number of important ways. All activities and procedures used to promote and deliver a good or service to … Read more
Introduction Drop shipping is a type of retail operation where the vendor accepts orders from customers without holding inventory on hand. Instead, the seller sends the orders and their shipping information to the manufacturer, a wholesaler, another retailer, or a fulfillment company, who then distributes the products directly to the buyer. This is a sort … Read more
Introduction In simplest terms, an advertisement is a marketing strategy that involves paying for advertising space in order to market a product, service, or cause. The word advertising comes from a laying words “advertere” which means “to turn one’s attention to” The American Marketing Association defines advertising as “ any paid form of nonpersonal presentation … Read more
Introduction: Digital Marketing Generally speaking, the use of digital channels to promote goods and services and interact with consumers is referred to as “digital marketing.” Websites, mobile platforms, social media, search engines, and other channels with a similar function are used in this kind of marketing. As the internet took off in the 1990s, digital … Read more