What is LinkedIn Marketing?


The world is rapidly shifting towards digital media in terms of branding and advertising. The dynamics of networking has transitioned from personal connections to digital professional ones ; Thanks to the rise of social networking sites like Facebook, Instagram, Twitter, etc. An individual’s personality and preferences can be reflected upon the posts they like or share. LinkedIn is one such platform where users can create professional profiles along with establishing corporate connections.

What is LinkedIn Marketing ?

LinkedIn marketing is the process of connecting with new clients, establishing relationships, and promoting goods or services to a specific audience using LinkedIn, a professional networking site. In order to raise brand awareness and generate leads and sales, this can involve setting up a company page, providing content, employing paid advertising, and interacting with other platform users.

In other words, LinkedIn marketing is the practice of promoting a person or company on LinkedIn in order to draw attention to their profile. Businesses can utilize the platform to create their own company sites and subpages (for instance, for specialized items) and use them to:

  • Increase brand recognition
  • Increase traffic to a company website or blog, and share content
  • Create new business partnerships or strengthen existing ones

Additionally, LinkedIn provides users with access to features like Showcase Pages, LinkedIn Boosting, and LinkedIn advertisements.

LinkedIn Marketing Statistics 2023

LinkedIn Marketing Solutions made business revenue of more than $5 billion.
Businesses have seen 33% increase in purchase intent due to ad exposure on LinkedIn
The conversion rate in LinkedIn is 2 times higher than any other social media platform.
Engagement rates are 2 times higher than any other organic platform.
More than 58 million companies are listed on LinkedIn.
2.7 million companies post their update on LinkedIn everyday.
96% of B2B marketers used LinkedIn for organic social marketing.
80% of B2B marketers use LinkedIn advertisements.

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Why is LinkedIn Marketing Important?

You could be tempted to concentrate all of your efforts on Facebook, Instagram, and Twitter when it comes to social media marketing. Although those are excellent channels for interacting with your target market, omitting LinkedIn would be detrimental to your company. Since, LinkedIn is the largest professional network in the world. It generates leads 227% more effectively than Facebook and Twitter, it is a crucial platform for your company’s marketing.

In the corporate world of today, LinkedIn marketing is significant for a variety of reasons. Here are some of the primary justifications on why it’s so crucial:

Targeted Audience

With over 900 million users, the professional networking site LinkedIn is a great way to interact with professionals. LinkedIn is a great platform for self-marketing and marketing for genuine products and services, as the majority of the participants or users are professionals and experienced.

Also, half of the users of LinkedIn are between the are group 25-34 years. This makes this a valid platform for genuine marketing. Also, the members in LinkedIn have 2 times more buying capacity than the average online audience as all of them are professionals.

B2B Focused

LinkedIn is a useful medium for business-to-business marketing and sales since many companies use it to connect with other businesses rather than consumers. The products and services that aim at corporate or corporate employees will perfectly market in this platform. 

Softwares Solutions, Innovative Services, Vacancies, Courses, Educational Institutions, Corporate Social Responsibility etc. are all for B2B purposes.

Building Relationships

LinkedIn enables companies to connect with potential clients, partners, and industry leaders, fostering the development of connections that may boost sales and brand recognition.

More dedicated and serious advertisements are marketed in LinkedIn. It is easier to establish trust and build relationships as both advertisement, advertiser and audience are professionals.

Thought Leadership

LinkedIn is a fantastic medium for sharing thought leadership and information. This assist companies in establishing themselves as authorities in their industry and gaining the trust of their audience.

Lead Generation

An efficient tool for generating leads and revenues is LinkedIn. One effective tool for lead creation and account-based marketing is LinkedIn Sales Navigator.

LinkedIn Marketing stats suggest that marketers have seen 33% increase in purchase intent from ad exposure in LinkedIn. Similarly, the conversion rates on LinkedIn is 2X on B2B sites. Also, the engagement rate is 2 times higher when compared to organic campaigns.

Cost-Effective Platform

LinkedIn’s cost-per-click is quite inexpensive when compared to other platforms like Facebook and Google, offering it an affordable approach to reach a specific audience.

An advertisement in LinkedIn can reach 14.6% of the total population. Around 96% of B2B marketers are on LinkedIn for social marketing. 80%  of B2B marketers use LinkedIn ads for advertising.

Benefits of LinkedIn Marketing

Making your presence known on a platform where individuals from all over the world congregate to interact and develop their professions and businesses are some of the advantageous features one can take advantage of on LinkedIn. The most notable benefits of LinkedIn Marketing are listed below, along with information on how to use it:

  • Everybody on LinkedIn is looking for something different. With the aid of LinkedIn marketing, you can accomplish a great deal on just one platform, leading to a significant lead generation.
  • Your company or personal profile is essential to the success of your marketing activities. Displaying your highlighted accomplishments on your LinkedIn profile inspires the visitor to feel amazed and trust you, which could result in a lead.
  • Your marketing campaigns can be tailored to a particular group of users who access the platform on mobile devices, laptops, and tablets with the aid of LinkedIn’s marketing tools, increasing traffic to your campaign.
  • The most professional news feed in the world is thought to be on LinkedIn. With the aid of a carefully thought-out marketing campaign, you have a great chance of attracting the ideal prospects to your brand.
  • When it comes to profile posts, LinkedIn’s interaction function is the most distinctive. The likelihood that a given post may become viral is fairly high, and a successful marketing strategy will enable you to increase engagement rates.
  • Given that it has the busiest news stream, LinkedIn is the platform where trends and hashtags change the most frequently. Businesses who can employ LinkedIn marketing based on hot topics are more likely to see success with their efforts.
  • In order to attract leads and boost engagement, LinkedIn features predesigned funnels that are ready to be used in marketing campaigns.
  • Sponsored Content, Sponsored Messaging, Text Ads, and Dynamic Ads are the four main categories of ads on LinkedIn. You may target your potential clients and get rid of the unwanted content by using all these adverts carefully.
  • LinkedIn includes a function called Campaign Manager. LinkedIn marketing may always be enhanced after a thorough examination of your prior initiatives and the final statistics they produced. By carefully analyzing your statistics and making appropriate plans, you may increase engagements and impressions on your campaigns.
  • LinkedIn is a crowded network with many rivals attempting to blend in and acquire traction. Maintaining a regular level of activity on your LinkedIn page and adjusting to new designs, features, and trends can keep you relevant on the network and make it simpler for you to execute marketing and promotional initiatives.

What Makes LinkedIn Marketing Different from other Platforms

There are several significant ways that LinkedIn Marketing differs from other social media platforms. Most of the points mentioned here have already been discussed above, but here are the following ways that differentiate LinkedIn Marketing from other platforms:

Professional Audience

Unlike Facebook, Instagram, and Twitter, which have a more wide audience, LinkedIn is a platform for professional networking. This implies that companies can use LinkedIn to reach a more focused and niche audience.

Focus on B2B

Unlike other platforms, which are mainly geared toward B2C marketing, LinkedIn is largely utilized for B2B marketing and sales. As a result, businesses using LinkedIn can connect with other businesses rather than individuals.

Relationship Building

Unlike other platforms that are more focused on entertainment and socializing, LinkedIn is made to assist professionals in forming connections and networking with one another. This means that companies can utilize LinkedIn to establish connections with new clients, business partners, and industry leaders.

Thought Leadership

Unlike other platforms that may not place as much focus on this, LinkedIn is an excellent venue for sharing material and thought leadership. This means that companies can utilize LinkedIn to position themselves as subject-matter experts and gain the audience’s trust.

Lead Generation

Compared to other platforms, LinkedIn provides capabilities like LinkedIn Sales Navigator and company pages that are expressly made for lead generation and account-based marketing.


Compared to other platforms like Facebook and Google, LinkedIn has a lower cost-per-click, giving it a more affordable approach to reach a specific audience.

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