Introduction Marketing Automation is a software based solution that helps marketers automate their marketing process. This is an ever-evolving field that can help marketers better understand their customers and improve their marketing campaigns. When you receive a birthday SMS from one of your trusted brands, you must wonder who in the world would take out … Read more
Introduction Every day we come across some suggestions and recommendations from our friends, family, relatives and even strangers on the internet about different products and services, which we may or may not use in our daily lives. They may advise us to try a new product or services or warn us not to. This process … Read more
Introduction Sales and marketing are two important components of a business which are closely aligned with each other. Sales may help generate revenue for a business while marketing plays a key role in establishing the product or service in the market. In other words, marketing helps a business by developing strategies whereas the sales department … Read more
Introduction to Cause Marketing Cause marketing is a strategy in which businesses and nonprofits collaborate on campaigns to build their profit margins and bring about social change. In cause marketing, businesses collaborate with or initiate various social and charitable campaigns where they promote their business in a very contextual manner. Cause marketing is a type … Read more
Introduction Stealth marketing, also known as buzz marketing or undercover marketing, is a form of indirect marketing which promotes products and services to people without them knowing it. It is a subtle way of advertising the products or service without people noticing it. This type of marketing approach is useful to create a buzz for … Read more
Introduction to Communication The word “Communication” is derived from a Latin word “communis’” which simply means to share or to participate. Communication, in its simplest form, is exchange or transfer of information from the sender to the receiver. Also, communication is the interaction within a social context. Communication can take any form and means i.e. … Read more
This is the syllabus for the course “Principles of Marketing” offered by Pokhara University. This course remains valid for the following courses and semesters. BBA Fourth Semester BBA-BI Fifth Semester BBA-TT Sixth Semester BCIS Sixth Semester Course Title Principle of Marketing (POM) Course Code MKT 241 Credit Hours 3 Course Objective POM is the foundation … Read more
Introduction to Account Based Marketing Account based marketing (ABM) is a customer engagement strategy that focuses on targeting individual accounts and delivering personalized messages to the right person at the right time. It is also known as account-based selling, account-based service, or target account marketing. The main goal of account-based marketing is to focus on … Read more
INTRODUCTION Direct marketing is a marketing strategy that involves the use of direct methods to reach and influence consumers in order to create awareness, build relationships, or sell products. Direct marketing can be done through print, television, radio, email, mobile apps, and social media. This marketing allows businesses to target specific audiences with the most … Read more
Introduction to Bureaucratic Management Bureaucratic management is a management technique which uses a system of rules and procedures to organize and control the work of an organization. It is a type of managerial control in which the organization’s structure provides a clear, detail instructions on how tasks are carried out. Bureaucracy also includes rigid hierarchies … Read more