Green Marketing: Approach and Impact

Impacts of Green Marketing

Green marketing has a positive impact on both people’s health and the climate. People are conscious of pure products and pure methods of manufacturing, using, and disposing of the products. It promotes integrated efforts for purity in both production and consumption.

We can see the following effects of green marketing:

  1. People are now insisting on pure goods focused on organic farming, such as edible things, fruits, and vegetables. The number of people looking for vegetarian food is growing.
  2. A reduction in the use of plastics and plastic-based goods
  3. Increased use of herbal products in place of refined foods.
  4. Strict provisions for the conservation of trees, flora, and fauna, as well as the contamination of rivers, lakes, and seas.
  5. Global prohibitions on the creation and use of dangerous weapons, atomic testing, and so on. Several organizations from various countries have established provisions to maintain ecological balance.
  6. Imposing stringent pollution-control standards. In awarding IS), ISO 9000, or ISO 14000 certificates and other prizes, emission reduction activities and eco-technology are taken into account.
  7. Establishing many national and foreign organizations to oversee business firms’ initiatives and activities related to pollution control and the manufacture of eco-friendly goods.

Approach to Green Marketing

Make people part of your marketing

When you include people in your campaign, they feel more connected and respected. As a result, make your proposal public and invite people to join your initiative. Starbucks, for example, used the Facebook social media site to invite people to join their tree-planting and street-painting program.

Starbucks’ campaign is one of the most effective in terms of involving people in the process. The campaign was so effective that the organization gained recognition and reputation in addition to making the planet a better place to live.

If you want to use the techniques as well, this may be one of the most effective tactics. This strategy does not necessitate immediate changes to your production process, but it can help you gain reputation and credibility quickly.

Share your marketing progress with people

Going green is not something that can be accomplished immediately. To achieve your goal, you must take small measures. Then why not share your strategy and success with others so that they can see that you practice what you preach?

To do so, you must first identify the areas in which you want to make improvements and then set a time frame for achieving your target. Then, share your strategy with people through your social media accounts and official website, and keep them updated on your progress on a regular basis. You can use an idea from Johnson & Johnson’s campaign to help you develop your strategy.

Recycle Marketing strategy

Recycling is one of the most successful and cost-effective green marketing techniques. Many large corporations, such as Apple, have embraced recycling in order to boost their reputation. The term “recycling” refers to the process of reusing materials. Recycling aims to reduce the carbon footprint on the atmosphere as well as waste on the planet.

You may request that your customers return broken and unused items and recycle them. Apple, for example, buys used gadgets from consumers in exchange for a discount on new goods and recycles the content from used products to create new products.

Use renewable energy

Using renewable energy is not only cost-effective, but it also saves non-renewable capital. You can generate solar energy by installing solar panels on the roofs of your shops, and you can also invest in wind energy.


In today’s world, where everything is sold online, using eco-friendly packaging to minimize paper waste and plastic use is also a good idea. Furthermore, it will aid in the creation of a good picture of your business in the eyes of your customers.

Collaborate with groups that share your values

Associating with organizations that have similar values is another tactic. You could collaborate with an NGO that provides education to underprivileged children.

To support their cause, you can receive donations from your customers by sponsoring an event to raise awareness about green methods. This will also aid in the creation of a good picture for your organization.

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