Here, we present the MCQ with solution for Marketing course for Higher Secondary, Undergraduate and graduate level.
- Who is the father of modern marketing?
- Abraham Maslow
- Lester Wunderman
- Peter Drucker
- Philip Kotler
- In the history of marketing, when did the production period end?
- Late 1800s
- Early 1900s
- In 1920s
- In 2000s
- What do you mean by value added services?
- Additional services
- Costlier services
- Better value at a discount
- At services
- The most basic level of a product is called the
- Core product
- Central product
- Fundamental product
- Augmented product
- Which of the following is involved in the digital marketing process?
- RSA
- Voice broadcasting
- Podcasting
- All of above
- Which of the following is the correct depiction of Digital Marketing?
- E-mail marketing
- Social media marketing
- Web marketing
- All of above
- How many types of pillars do we have in digital marketing?
- 1
- 2
- 3
- 4
- Who developed SWOT analysis?
- Albert Humphrey
- Scot Hall
- James Hannma
- Robert Plant
- When was SWOT analysis invented?
- 1960
- 1980
- 1880
- 1760
- Which of the following SWOT elements are internal factors for a business?
- Strength and weakness
- Opportunities and threats
- Weakness and threats
- Strength and opportunities
- Which of the following could be a strength?
- Weather
- New international market
- High price
- Business location
- Who usually conducts a SWOT Analysis for a business?
- Financial institutions
- Lawyers
- Employees
- Managers
- In Porter’s five force model conditions are more favorable for firms within an industry if ?
- Higher buyer power
- Higher supplier power
- Low entry threat
- High substitute
- Who introduced Porter Five Forces model?
- Michael E Porter
- James Porter
- Rayan Porter
- Jon E porter
- Which of the following is NOT an element of the marketing mix?
- Distribution
- Product
- Target market
- Pricing
- Which one of the following is a key to build lasting relationships with consumers?
- Price of the product
- Need recognition
- Customer satisfaction
- Quality of product
- When was telemarketing introduced?
- 1970
- 1870
- 1770
- 1800
- What is the full form of ABM?
- Account based marketing
- Analysis based marketing
- Answer based marketing
- Act based marketing
- What is the full form of CLV?
- Customer lifetime value
- Customer long value
- Cash lifetime value
- Credit life value
- Who developed the concept of marketing mix?
- N.H Borden
- Stanton
- Philip Kotler
- Abraham Maslow
- Which is not a type of marketing concept?
- Production concept
- Selling concept
- Societal marketing concept
- Supplier concept
- What is the aim of marketing process?
- Production
- Profit making
- Satisfaction of customer needs
- Selling products
- Adding new features to a product is advocated by which of the approaches?
- Product approach
- Production approach
- Marketing approach
- Selling approach
- What is the last stage of the consumer decision process?
- Problem recognition
- Post purchase behavior
- Alternative evaluation
- Purchase
- Which of the following is considered a “key player” in the marketing industry?
- Marketers
- Suppliers
- Distributors
- All of above
- Marketing Mix is the most visible part of the marketing strategy of an organization
- True
- False
- Which of the following is NOT considered a type of reseller?
- Wholesaler
- Retailer
- Manufacturer
- Distributor
- When was porter five forces model introduced?
- 1898
- 1895
- 1979
- 1888
- Tele Marketing is part of __________.
- Viral marketing
- Social marketing
- Direct marketing
- Relationship marketing
- Which concept of marketing is product oriented?
- Old concept
- Modern concept
- Entity concept
- All of these
- Which concept of marketing is based on customer satisfaction?
- Old concept
- Modern concept
- Entity concept
- All of these
- Marketing mix is made of ___________.
- Production recognition
- Price structure
- Distribution planning
- All of above
- What plays positive role in solving marketing problem?
- Marketing research
- Customer behavior
- Product concept
- Management
- Is the process of identifying and satisfying the needs of customers?
- Marketing
- Sales
- Distribution
- Advertising
- Through marketing potential customers are converted into
- Actual customers
- Prospective customers
- Marketers
- All of above
- Which is not the function of physical supply?
- Standardization
- Storage
- Transport
- Packaging
- All forces that effect marketing polices, decisions and operations of a business comprises
- Marketing mix
- Marketing environment
- Marketing control
- None of these
- Price, product, promotion and place forms a group of
- Market mix
- Marketing mix
- Product mix
- Promotion mix
- The market in which goods are bought and sold in bulk quantities
- Wholesale market
- Retail market
- World market
- None of these
- In which market gold and silver are sold?
- Commodity market
- Produce market
- Bullion market
- None of above
- Marketing that converts negative demand to positive demand is known as
- Conversional
- Maintenance
- Remarketing
- Developmental
- Which is not a part of micro environment?
- Suppliers
- Publics
- Economic
- Customers
- What are essential criteria for effective segmentation?
- Homogeneity
- Measurability
- Profitability
- All of these
- Which of the following is not demographic segmentation?
- Family size
- Population density
- Income
- Religion
- Product positioning is related to
- Product
- Company
- Consumer
- All of these
- Anything that has the ability to satisfy a consumer need is known as
- Price
- Package
- Product
- Promotion
- Products designed to meet global segments
- Local product
- Multinational product
- International product
- Global product
- Which brand indicate only the product category?
- Dealer
- Licensed
- Generic
- Individual
- The only revenue producing element in marketing mix is
- Product
- Price
- Place
- Promotion
- Which is not a part of brand equity?
- Brand awareness
- Brand association
- Brand loyalty
- Brand cohorts
- Competition for the product determine the pricing of the product
- Cost based pricing
- Demand based pricing
- Completion based pricing
- Value based pricing
- Which is not the method of cost based pricing?
- Cost plus pricing
- Marginal cost pricing
- Differential pricing
- Target pricing
- Methods of competition based pricing
- Going rate pricing
- Sealed bid pricing
- Customary pricing
- All of these
- When there is large potential market for product the firm will adopt
- Skimming price
- Penetration price
- Premium price
- None of these
- Which of the following is not a tangible dominant?
- Detergents
- Automobiles
- Investment management
- Soft drinks
- The flow of innovation from companies to the market is known as
- Horizontal
- Vertical
- Upward
- Parallel
- Extension of marketing activities across the globe is called as
- International business
- Universal marketing
- International marketing
- Borderless marketing
- What factors affect international marketing decisions?
- Political
- Economical
- Social
- All of above
- The selling of the products below the cost of production or at below the ongoing price in the market.
- Gate pricing
- Dumping
- Cheap pricing
- Countertrade
- Which does not belong to counter trade?
- Counter purchase
- Offset
- Anti-dumping
- Compensation rate
- The buying process starts when the buyer recognizes a
- Product/service
- Shop/market
- Need/problem
- Money/status
- What is the first stage of consumer decision making in basic model?
- Purchase
- Information search
- Need
- Evaluation of alternatives
- What is the final stage in consumer decision making model?
- Pre-purchase
- Post-purchase
- Evaluation of alternatives
- Purchase
- Who is the provider of goods or services?
- Supplier
- Buyer
- Seller
- Consumer
- What is SFA in sales management?
- Sales force activation
- Sales force automation
- Sales factor automation
- Sales force achievement
- What is ERP in sales management?
- Enterprise research planning
- Enterprise resource process
- Enterprise resource planning
- Enterprise resale planning
- What is the function of the sales in the organization?
- Loss generating
- Revenue generating
- Both a and b
- Neither a nor b
- It serves as the most common source of leads generation for any company
- Yellow pages
- Green pages
- White pages
- Blue pages
- Which among these is not the nature and characteristic of a service.
- Intangibility
- Durability
- Variability
- Perishability
- Which among these is concerned with pricing policies for late entrants to a market.
- Market penetration
- Marketing research
- Market skimming
- Marketing skills
- This P is not a part of the 7Ps of marketing mix?
- Promotion
- Price
- People
- Purpose
- Which term includes advertising, sales and personal selling?
- Distribution
- Warehousing
- Promotion
- Transportation
- The program to increase the sales through exhibition, displays, advertising etc. is called
- Sales promotion
- Branding
- Market research
- Distribution
- Initial stage of marketing
- Sales
- Barter
- Exchange
- Purchase
- In which market large number of buyer and seller meet?
- Imperfect
- Perfect
- Bullion
- Retail
- A satisfied buyer is a silent
- Advertisement
- Salesman
- Promotion
- Target market
- What are the external factors of consumer behaviors?
- Environmental factors
- Consumer behavior factors
- Product factors
- Specific factors
- A collection of individuals which influences individuals opinion are called as
- Advertising agency
- Reference groups
- Manufactures
- Friends
- When the consumers are classified on the basis of religion, customs, culture are termed as which segmentation
- Demographic
- Geographic
- Social-economic
- Psychographic
- A market may be segmented by classifying people according to their enthusiasm for a product are termed as
- Attitude segmentation
- Geographic segmentation
- Socio-economic segmentation
- Psychographic segmentation
- What are the consumer called when they buy on brand all the time?
- Hardcore loyal
- Safe core loyal
- Shifting loyal
- Switchers
- What are consumer who show loyalty to any brand are referred as
- Hardcore loyal
- Safe core loyal
- Shifting loyal
- Switchers
- Which marketing is concerned with the flow of goods and services from urban to rural and vice versa.
- Rural
- Urban
- Retail
- International
- Is a related with the division of commodities into distinct groups?
- Grading
- Pooling
- Storing
- Standardization
- Consumer goods with unique characteristics or brand identification often requiring a special purchase effort are called
- Custom products
- Specialty products
- Convenience products
- Shopping products
- What is the primary concern of social marketing?
- Changing culture
- Changing status quo
- Motivating volunteers
- Influencing behavior
- Which of the following is not a criteria for Segmenting Consumer Markets?
- Geographic
- Turnover
- Behavioral
- Psychographic
- Which is not the stage of product life cycle?
- Sales decline
- Market maturity
- Market introduction
- Market implementation
- Supermarkets is an example of
- Same scale retailers
- Fixed shop retailers
- Itinerant retailers
- Large scale retailers
- Products possess special attraction to the consumers
- Shopping goods
- Specialty goods
- Convenience goods
- Accessories
- What does brand loyalty refers to
- Identification
- Recognition
- Preference
- Insistence
- What utility do warehouse creates?
- Place
- Time
- Form
- Storage
- Price at which a retailer sells the products to his buyers.
- Retail
- Wholesale
- FOB
- Administered
- Marketing emphasizes on __________
- Seller need
- Consumer wants
- Manufactures profit
- Retailers margin
- Eliminating an entire product line is termed as
- Elimination of product mix
- Expansion of product mix
- Contraction of product mix
- Positioning the product
- Changing an existing product to suit the changing conditions
- Product elimination
- Product concentration
- Product addition
- Product modification
- The E-commerce domain that involves business activity initiated by the consumer and targeted to businesses is known as
- B2B
- C2C
- B2C
- C2B
- The advertisement must be genuine and accurate creates
- Conviction value
- Attention value
- Instinctive value
- Educative value
- The stage is the product life cycle that focuses on expanding market and creating product awareness and trial is the
- Decline stage
- Introduction stage
- Growth stage
- Maturity stage
- The object of sales promotion is to increase the buying response of ultimate
- Consumer
- Wholesaler
- Retailers
- Manufacturers
- Which of the following is NOT a common type of promotion?
- Advertising
- Personal sellig
- Public Relations
- Sales Promotion
- Profit sharing
- Which of the following is not a factor affecting pricing decision?
- Competition
- Production costs
- Government regulations
- Population growth
- Which of the following is a component of the promotional mix?
- Advertising
- Public relations
- Personal selling
- All of the above
- Which of the following is NOT one the four Ps of marketing?
- Product
- Promotion
- Price
- People
WHAT IS ‘WORD OF MOUTH’ MARKETING?
