BCG MATRIX MCQs

MCQs For BCG Matrix

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This article includes multiple choice questions (MCQs) on BCG Matrix :

What does BCG stand for in the BCG Matrix?
  • Business Competency Group
  • Boston Consulting Group
  • Balanced Corporate Growth
  • Broad Classification Grid

In the BCG Matrix,_________ quadrant represents high market share and high market growth.
  • Stars
  • Question Marks
  • Cash Cows
  • Dogs

The BCG Matrix suggests a “Build” strategy for products in the __________ quadrant.
  • Stars
  • Question Marks
  • Cash Cows
  • Dogs

What is the primary purpose of the BCG Matrix?
  • Financial Reporting
  • Portfolio Management
  • Human Resource Planning
  • Marketing Research

Question Marks are also known as __________ Children in the BCG Matrix.

  • Problem
  • Challenging
  • Potential
  • Troubled
The primary goal of the BCG Matrix is to achieve a balanced __________.
  • Financial Plan
  • Production Schedule
  • Portfolio
  • Marketing Campaign

WHAT IS A BCG MATRIX ?

In the context of the BCG Matrix, what does a “Cash Cow” signify?
  • High market share in a high-growth market
  • Low market share in a high-growth market
  • High market share in a low-growth market
  • Low market share in a low-growth market
Cash Cows are products with high market share in __________ growth markets.
  • High
  • Medium
  • Low
  • Declining

Which quadrant in the BCG Matrix represents products or business units with low market share in a high-growth market?
  • Stars
  • Question Marks
  • Cash Cows
  • Dogs

What does a “Dog” represent in the BCG Matrix?
  • High market share in a high-growth market
  • Low market share in a high-growth market
  • High market share in a low-growth market
  • Low market share in a low-growth market
The BCG Matrix neglects external factors and __________ trends in its analysis.
  • Market
  • Industry
  • Environmental
  • Technological

Which of the following statements is true regarding the BCG Matrix?
  • Question Marks are low market share in low-growth markets.
  • Cash Cows are characterized by high market share in high-growth markets.
  • Dogs are high-potential products in high-growth markets.
  • Stars require minimal investment for growth.

__________ approach is recommended for Question Marks in the BCG Matrix.
  • Harvest
  • Maintain
  • Build
  • Divest

A “Harvest” strategy is recommended for products in the __________ quadrant.
  • Stars
  • Question Marks
  • Cash Cows
  • Dogs

Which quadrant in the BCG Matrix requires a “Harvest” strategy?
  • A) Stars
  • B) Question Marks
  • C) Cash Cows
  • D) Dogs
___________ in the BCG Matrix has both low market share and low market growth.
  • Stars
  • Question Marks
  • Cash Cows
  • Dogs
____________ is the goal of the BCG Matrix in portfolio management.
  • Increase market share
  • Maximize profits
  • Achieve a balanced portfolio
  • Optimize employee performance

Which of the following is a limitation of the BCG Matrix?
  • It is too complex for practical use.
  • It neglects external factors and market trends.
  • It is only applicable to large corporations.
  • It provides specific solutions for every product.

In the BCG Matrix, what does a “Star” represent?
  • Low market share in a high-growth market
  • High market share in a high-growth market
  • High market share in a low-growth market
  • Low market share in a low-growth market

___________ , is the primary challenge associated with managing Stars in the BCG Matrix.
  • Resource intensiveness
  • Limited growth potential
  • Uncertain future
  • Low market share

______________ in the BCG Matrix is considered a “Question Mark” or “Problem Child”.
  • Stars
  • Question Marks
  • Cash Cows
  • Dogs

What does a “Cash Cow” signify in the BCG Matrix?
  • High market share in a high-growth market
  • Low market share in a high-growth market
  • High market share in a low-growth market
  • Low market share in a low-growth market

Which of the following strategies is typically applied to “Dogs” in the BCG Matrix?
  • Harvest
  • Maintain
  • Build
  • Divest
In the BCG Matrix, what does a “Dog” represent?
  • High market share in a high-growth market
  • Low market share in a high-growth market
  • High market share in a low-growth market
  • Low market share in a low-growth market

_____________ quadrant in the BCG Matrix represents low market share and high market growth.
  • Stars
  • Question Marks
  • Cash Cows
  • Dogs

Dogs in the BCG Matrix often require ongoing resources without significant __________.
  • Investments
  • Returns
  • Expenditures
  • Profits
The BCG Matrix categorizes products based on market share and __________ growth rate.
  • Product
  • Employee
  • Market
  • Production

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