Advertising [PPT]

The word advertising comes from the Latin word “advertere” meaning “to turn the mind towards”. According to American Marketing Association ”advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, and services by an identified sponsors.” Advertising is an activity of attracting public attention to a product, service, or business as by paid announcements in the print, broadcast, or electronic media. Advertising is a marketing tool and it can be used combinedly with other marketing tools such as sales promotion, personal selling, or publicity.

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