# Activity Ratio (Turnover Ratio): Financial Ratio

### Introduction to Financial Ratios

A financial ratio is nothing but a parameter to measure the company’s financial status. Also, financial ratios compare the state of the company with different pieces of financial information. There are different ratios to measure the different parameters of the company’s status. Generally, financial ratios focuses on five main types of insights for any organization. Those five insights includes; liquidity, profitability, solvency, efficiency and valuation. There are many ratio to measure a single insight and each ratio reflects different position of company’s performance. There any different approaches to select the suitable ratio for company’s evaluation.

### Activity Ratio

Activity ratio also known as turnover ration reflects the speed at which a company utilizes its assets. It also determines the level of investment made on the asset and the revenue that asset is generating. A better performing companies utilizes the lesser assets or rations to generate largest-possible amount of revenue. Activity ratio is a fine indicator if you want to know how a company handles its assets and its management. Some of the important activity ratios are;

• Inventory Turnover Ratio
• Debtors Turnover Ratio
• Creditors Turnover Ratio
• Total Assets Turnover Ratio
• Working Capital Turnover Ratio

#### Inventory Turnover Ratio

Inventory turnover ratio is the relationship of cost of goods sold to average inventory. It indicates the speed at which inventory is converted into sales. A high turnover ratio indicates better efficiency in sales and a low ratio indicates inefficiency in sales or too much of stocks.

#### Debtors’ Turnover Ratio

This ratio indicates the efficiency in the realization of debtor i.e. how well a company or business is recovering its receivables.. Debtors’ turnover ratio reflects the credit policy of the firm. A high debtors turnover means favorable credit policy and low ratio means the period of credit allowed is high and risky. It is also called Accounts Receivable Turnover Ratio.

#### Creditors Turnover Ratio ( Creditors Velocity)

This ratio simply indicates the frequency of making payment to the creditor for credit purchases. High ratio indicates creditors are paid frequently for the credit transaction i.e. more settlement of the payables. Similarly, low ratio indicates that more time taken to make payment for the creditors. Low ratio either mean inefficient credit policy or liberal credit policy.

#### Total Assets Turnover Ratio

It establishes the relationship between total assets or gross capital employed and sales. A high ratio indicates better efficiency of management in the utilization of total assets or total funds of the business. Similarly, low ratio signifies inefficiency in the utilization of resources by management.

#### Working Capital Turnover Ratio

This ratio indicates the number of times working capital is turned over during an year. A high ratio means faster turnover i.e. greater efficiency in the use of working capital. A very low ratio indicates redundant working capital or a position of ‘ under trading’.

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