Cross Selling and Up Selling : Benefits and Differences

Introduction The selling of an extra service or product that is connected to the customer or client’s main purchase is known as a “cross-sell.” For instance, let’s say you visit and you order a pizza. The waiter would ask you if you’d like any snacks or drinks along with the food you ordered. This can … Read more

Gross Domestic Products: Concept and Calculations

Introduction to Gross Domestic Product Gross Domestic Product, also known as GDP , is the total monetary or market value of all the finished goods and services produced within a nation’s boundaries during a certain time period (which is typically 1 year).  GDP calculates the monetary value of the final goods and services, purchased by … Read more

Product Life Cycle : Stages and Characteristics

Introduction: Product Life Cycle A product life cycle is the period of time from when it is initially made available to customers until it is discontinued. Management and marketing professionals use this idea as a decision element when determining whether it is suitable to enhance advertising, lower prices, enter new markets, or change packaging. A … Read more

McClelland Theory of Needs

need theory of motivation

Introduction McClelland’ Theory of Needs is an important management concept that focuses on the motivational aspects of individuals. David McClelland introduced this theory in 1953. The main argument in this theory is that there are three universal needs and those needs motivate people to engage. McClelland suggests that every individual is different and the needs … Read more

HUMAN RESOURCE PLANNING (HRP)

Human resource planning process

Introduction to Human Resource Planning (HRP) Planning, in general, involves analyzing the present and preparing for the future. It is done to achieve a certain goal or objectives in the future. Human resource includes the knowledge, skills, and abilities possessed by the individuals working inside the organization. Collectively, human resource planning involves the planning of … Read more

METAVERSE MARKETING : IMPACT AND OPPORTUNITIES

Metaverse The metaverse is a three-dimensional, immersive digital universe in which people interact across numerous platforms. Virtual and augmented reality are utilized to provide an immersive experience. People can interact with one another and buy virtual items using avatars in the metaverse, which simulates the real world. The video game Roblox is one example of … Read more

Greenfield Investment and International Acquisition

Introduction One of the most difficult decisions that companies must make when deciding to extend their operations to another nation is whether to start a new operation there via a so-called greenfield investment or to directly acquire an existing firm there through an overseas acquisition. Although extending a firm’s operations to a new market overseas … Read more

Greenfield Investment : Pros and Cons

Introduction to Greenfield Investment A greenfield investment (GI) is an international market expansion strategy. It is a form of foreign direct investment (FDI) in which a business begins operations in a foreign market. It is a FDI when a parent business establishes a subsidiary in another nation and starts up its activities there from scratch. … Read more

Private Equity: Characteristics and Risks

What is Private Equity? Private equity (PE) is a form of equity investment. It is a form of equity raised by the companies in a private manner rather than through any public fundraising. Not all the businesses want or are able for public funds for its  business operation, in such situations they go for private … Read more

MACHINE LEARNING BIAS

Machine Learning  Machine learning is a very contemporary concept. The market of machine learning  was valued at $ 15.44 billion in 2021 and has a CAGR of 38.8%.  Currently, around 48% of the business are using Machine Learning or similar types of innovative technologies in different functions of business. Hence, understanding the basic concept of … Read more