Conversational Commerce: Implications and Benefits

Introduction Technology keeps changing through innovation. Users and consumers keep setting high expectations from this changing mobility and functionalities of technology in different IT platforms in the form of comfort and convenience. One of such innovations in tech based industry that is getting a lot of attention since the past decade is Conversational Commerce.  The … Read more

SWOT ANALYSIS OF APPLE INC.

Apple SWOT ANALYSIS

INTRODUCTION Apple Inc. (formerly known as Apple Computer Inc.) is an American multinational corporation. The company specializes in technological consumer electronics, software and other online services. Apple produces desktop and laptop computers, mobile phones, tablets, computer accessories, software, music, streaming services etc. Apple Inc, is widely known for its smartphone series, iPhone.  The headquarters of … Read more

WHAT IS EMAIL MARKETING ? Advantages and Disadvantages

email marketing definition

Introduction Email Marketing is a form of digital marketing. It is a form of marketing strategy where companies and businesses promote or educate their customer base, using emails. Such strategies are vital for building brand awareness and growing customer loyalty. With the development of technology and introduction of digital marketing, email marketing gained its popularity. … Read more

Government Bonds : Characteristics and Uses

What is a Government Bond ? A government bond is a debt instrument issued by the government to finance the spending and obligations of the government. Majority of the time, government bonds are issued with the purpose to finance government’s deficits.  Such bonds issued by the government are low risk investment as it is backed … Read more

Guide to Crypto Investment

Things to consider before investing in crypto currency

Introduction to Cryptocurrency A cryptocurrency is a digital asset. It is a digital or virtual currency that uses cryptography and block chain technology. They are used as medium of exchange (buying, selling and transferring) like the cash we carry.  The concept of digital currency was developed by “ Santoshi Nakamoto”, a pseudonym, back in 2008. … Read more

Digital Marketing : Benefits and Fundamentals

Fundamentals of digital marketing

Introduction to Digital Marketing American Marketing Association (AMA) has defined digital marketing as a marketing method conducted through electronic devices which utilize some form of computer system. Digital marketing is the act of promoting, marketing and selling products and services by utilizing online marketing tactics. It is one the most tactical and strategic decisions to … Read more

Best Video Games Stocks of 2022

BEST GAMING STOCK 2022

Introduction The gaming industry is having the time of its life. The growth and development in technology and advancement in language and programming have taken the gaming industry to the next level. Along with the hardware and software component, the gaming industry is actively involved in business development, marketing and sales of its products and … Read more

What are Digital Assets?

Features of digital assets

Definition: Digital Assets A digital asset is any content that exists in digital form and has a distinct, self-contained, identifiable value. A digital asset is any content that can be owned and transferred by users with the same properties as any other legal currencies without affecting its value. Digital assets can be any electronic content … Read more

Database Management System: Components and Characteristics

COMPONENTS OF DATABASE MANAGEMENT SYSTEM

Introduction to Database Management System To understand Database Management System (DBMS), we must understand the term ‘database’. A database is a structured set of data in a system. Databases support electronic storage and manipulation of data. Databases make database management easier.  All these above systems are some of the real life examples of databases. A … Read more

Cost Accounting: Concept and Limitations

limitations of cost accounting

Introduction to Cost Accounting Cost accounting is one of the disciplines of accounting science. This concept was professionally practiced in 1889 by Jerome Lee Nicholson. To understand the cost accounting concept, we must understand some of the terminologies related to it.  Cost It is the resources sacrificed to obtain something. Costing It is the process … Read more