Change Management: Meaning and Objectives

Principles of change management

Introduction In 2008, Dominos Pizza was not only struggling to compete against its competitor – Pizza Hut, but also, they were having a hard time sustaining their business after their stock value hit an all time low. However, after successfully implementing change management, Dominos was back in business in 2012. By investing in new technologies … Read more

SWOT ANALYSIS OF ADANI GROUP

SWOT ANALYSIS ADANI GROUP

Adani group an introduction? Adani Group is an Indian multinational conglomerate that has a diverse range of business ventures including port management, electric power generation and transmission, renewable energy, mining, airport operation, natural gas, food processing and infrastructure. It was founded by Gautam Adani in 1988. The group started out as a commodity trading business … Read more

Word of Mouth Marketing

CHARACTERISTICS OF WORD OF MOUTH

Introduction Every day we come across some suggestions and recommendations from our friends, family, relatives and even strangers on the internet about different products and services, which we may or may not use in our daily lives. They may advise us to try a new product or services or warn us not to. This process … Read more

What is Marketing Information System ? Concept

components of marketing information system

Introduction Sales and marketing are two important components of a business which are closely aligned with each other. Sales may help generate revenue for a business while marketing plays a key role in establishing the product or service in the market. In other words, marketing helps a business by developing strategies whereas the sales department … Read more

Cause Marketing: Definitions, Types and Benefits

benefits of cause marketing

Introduction to Cause Marketing Cause marketing is a strategy in which businesses and nonprofits collaborate on campaigns to build their profit margins and bring about social change. In cause marketing, businesses collaborate with or initiate various social and charitable campaigns where they promote their business in a very contextual manner.  Cause marketing is a type … Read more

What is Stealth Marketing ?

BUZZ MARKETING

Introduction Stealth marketing, also known as buzz marketing or undercover marketing, is a form of  indirect marketing which promotes products and services to people without them knowing it. It is a subtle way of advertising the products or service without people noticing it. This type of marketing approach is useful to create a buzz for … Read more

Communication : Meaning, Concept and Objective

Introduction to Communication The word “Communication” is derived from a Latin word “communis’” which simply means to share or to participate. Communication, in its simplest form, is exchange or transfer of information from the sender to the receiver.  Also, communication is the interaction within a social context. Communication can take any form and means i.e. … Read more

Financial Analyst : Things To Know

who is a financial analyst

Introduction World is globalizing and changing. Exponential growth in technology and integration of technology in market operation have transformed the way markets behave. Such integration has also changed the way the financial market operates and the way market participants interact. Financial operations have seen a dynamic shift. Now, we have as amazing technology as blockchain … Read more

Ownership Structure of Akasa Air

AKASA AIRLINES

Introduction to Akasa Air Akasa Air is a new private commercial airlines company founded by stock trader and  Indian billionaire Mr. Rakesh Jhunjhunwala. It was founded in December 2021 by the company SNV Aviation Pvt. Ltd. The initial round of investment made is $ 50 million. Name Akasa Air Parent Company SNV Aviation Pvt. Ltd. … Read more