Notes Learning 
Introduction Arbitration is the scenario of buying something at a lower price in one place and selling it with profit in another price. It is a very common and tactical practice of taking advantage of price differences for the same assets in different markets to make profits with minimum risk. For instance, you see a … Read more
Let’s look at the benefits and drawbacks of scarcity marketing to assist better grasp how it might impact a business: Benefits Soared Demand for the product or service Scarcity marketing frequently raises the demand for items and services by reducing their availability and increasing their exclusivity. When customers share limited-edition items or discounts with others, … Read more
Types of Scarcity Marketing Techniques Businesses actively utilize the strategy of scarcity marketing to communicate a sense of urgency and establish the perception of limited availability for their goods and services. By emphasizing limited stock or time-limited deals, companies aim to stimulate demand and increase sales. This strategy is rooted in the psychological concept that … Read more
Introduction to Scarcity Marketing The base of scarcity marketing lies on the principle of scarcity. This means, scarcity creates a sense of urgency and this leads to increase in demand. It is a marketing strategy which persuades people to buy a product or take advantage of the deal before it becomes scarce or expires. In … Read more
What is Visual Merchandising? Visual merchandising refers to the act of organizing and showcasing goods in a shop setting. It aims to draw attention to items and their characteristics, reassure customers, enhance comfort levels, and stimulate sales. Although visual merchandising first appeared in actual retail locations, businesses are increasingly using the same strategies to online … Read more
Introduction to Credit Score With the changing market dynamics, the way people lend is also changing. A ‘credit score’ is one of the parameters of modern lending dynamics. Now, credit score determines your financial life i.e. ability to secure loans, bargain for interest rate and even determines the ability of individuals for any formal agreement or … Read more
Introduction Performance appraisal is a formal assessment in an organization to access and measure the performance and productivity of each individual employee. It is also known as performance evaluation or performance review. Performance appraisal is one of the roles and responsibilities of HR managers. It involves the systematic evaluation and documentation of an individual’s behavior … Read more
Introduction Human Resource Managers i.e. HR Managers are professionals who are responsible for overseeing and managing the employees and human resources of an organization. In modern times, HR managers are involved in various significant functions of an organization. They are responsible for recruitment, career development, compensation and remunerations, benefits, employee relation and retention, industrial relations, … Read more
Functions of Human Resource Management It is well established that HRM is a defined function in any organization. It is required at all levels of organization. Top level management are responsible for formation of strategies and their application whereas other levels execute the formed strategies. Some of the functions of HRM can be classified into: … Read more
Product Positioning Process The following are the process of product positioning: Understanding Target Market The first step of product positioning is understanding your target market. In the STP model, positioning comes after selecting the target niche. It is crucial for marketers to pinpoint their target market before learning about their wants and preferences. Every person … Read more