Meaning and Definition of Policy A policy is a set of guidelines that an individual, company or organization follows to ensure best practices. Policies help to make sure that there is consistency and clarity in what needs to be done. Policies generally are in alignment with organizational values. Top level management often creates and communicates … Read more
Introduction The word ‘sales management’ is a combination of two concepts i.e. sales and management. Sales is an art of persuading a prospective customer to purchase a product or service. Management is the process of getting things done through others with the help of managerial activities. Thus, sales management is the process of managing, leading … Read more
Introduction In 2008, Dominos Pizza was not only struggling to compete against its competitor – Pizza Hut, but also, they were having a hard time sustaining their business after their stock value hit an all time low. However, after successfully implementing change management, Dominos was back in business in 2012. By investing in new technologies … Read more
Adani group an introduction? Adani Group is an Indian multinational conglomerate that has a diverse range of business ventures including port management, electric power generation and transmission, renewable energy, mining, airport operation, natural gas, food processing and infrastructure. It was founded by Gautam Adani in 1988. The group started out as a commodity trading business … Read more
Introduction to Communication The word “Communication” is derived from a Latin word “communis’” which simply means to share or to participate. Communication, in its simplest form, is exchange or transfer of information from the sender to the receiver. Also, communication is the interaction within a social context. Communication can take any form and means i.e. … Read more
Introduction World is globalizing and changing. Exponential growth in technology and integration of technology in market operation have transformed the way markets behave. Such integration has also changed the way the financial market operates and the way market participants interact. Financial operations have seen a dynamic shift. Now, we have as amazing technology as blockchain … Read more
Introduction to Akasa Air Akasa Air is a new private commercial airlines company founded by stock trader and Indian billionaire Mr. Rakesh Jhunjhunwala. It was founded in December 2021 by the company SNV Aviation Pvt. Ltd. The initial round of investment made is $ 50 million. Name Akasa Air Parent Company SNV Aviation Pvt. Ltd. … Read more
WHAT IS STRATEGIC LEADERSHIP ? Succeeding in today’s uncertain and ever-changing environment requires leadership that has vision, imagination and the ability to adapt. Strategic leadership is the process of developing a comprehensive, long-term vision for an organization with the intention to achieve that vision through the use of informed decision-making and adaptive action. It is … Read more
This is the syllabus for the course “Legal Aspects of Business and Technology” for the degree BBA offered by Pokhara University. Course Title Legal Aspects of Business and Technology Course Code LAW 291 Credit Hours 3 Course Objective This course provides an introduction to Nepalese Law, with a particular emphasis on those aspects of the … Read more
This is the syllabus for the course “Principles of Marketing” offered by Pokhara University. This course remains valid for the following courses and semesters. BBA Fourth Semester BBA-BI Fifth Semester BBA-TT Sixth Semester BCIS Sixth Semester Course Title Principle of Marketing (POM) Course Code MKT 241 Credit Hours 3 Course Objective POM is the foundation … Read more