Introduction: Product Life Cycle A product life cycle is the period of time from when it is initially made available to customers until it is discontinued. Management and marketing professionals use this idea as a decision element when determining whether it is suitable to enhance advertising, lower prices, enter new markets, or change packaging. A … Read more
Introduction McClelland’ Theory of Needs is an important management concept that focuses on the motivational aspects of individuals. David McClelland introduced this theory in 1953. The main argument in this theory is that there are three universal needs and those needs motivate people to engage. McClelland suggests that every individual is different and the needs … Read more
Metaverse The metaverse is a three-dimensional, immersive digital universe in which people interact across numerous platforms. Virtual and augmented reality are utilized to provide an immersive experience. People can interact with one another and buy virtual items using avatars in the metaverse, which simulates the real world. The video game Roblox is one example of … Read more
Introduction Technology keeps changing through innovation. Users and consumers keep setting high expectations from this changing mobility and functionalities of technology in different IT platforms in the form of comfort and convenience. One of such innovations in tech based industry that is getting a lot of attention since the past decade is Conversational Commerce. The … Read more
Introduction Email Marketing is a form of digital marketing. It is a form of marketing strategy where companies and businesses promote or educate their customer base, using emails. Such strategies are vital for building brand awareness and growing customer loyalty. With the development of technology and introduction of digital marketing, email marketing gained its popularity. … Read more
Introduction to Digital Marketing American Marketing Association (AMA) has defined digital marketing as a marketing method conducted through electronic devices which utilize some form of computer system. Digital marketing is the act of promoting, marketing and selling products and services by utilizing online marketing tactics. It is one the most tactical and strategic decisions to … Read more
Introduction The term “participative management” refers to the practice of actively including organization members in all of its decision-making processes. It can also be referred to as participatory decision-making or employee involvement. This type of management system encourages the involvement of employees and stakeholders at all organizational levels in the analysis of issues, creation of … Read more
Introduction Collective bargaining is the process through which employees negotiate terms with their employers through their unions to decide their employment conditions including salaries, benefits, hours, number of leave days, workplace health and safety standards, and strategies. In other words, it is the process by which an employer and a group of workers negotiate employment … Read more
Introduction to Network Marketing Network marketing is a type of marketing where people use their own networks to expand their businesses or sell products. These networks are utilized to find new clients and partners, and they frequently have a mentoring and training program for new recruits. It’s a business model that relies on a network … Read more
Introduction The Integrated Marketing Communication (IMC) is the process of developing and implementing a communication strategy that integrates all marketing channels and activities. The idea behind IMC is that it provides a more comprehensive approach to marketing by combining all of the different parts of marketing into one cohesive strategy. American Marketing Association (AMA) defines … Read more