Introduction to SEO Search Engine Optimization (SEO) is a process of optimizing the content of a web page or website to improve its ranking in search engine results pages. It is also the process of affecting the visibility of a website or a web page in search engine’s unpaid results i.e. natural, organic or earned … Read more
Introduction Business environment is changing and marketing strategies are changing accordingly. Marketing has become an important strategic function of any business organization. Success of any business, now heavily depends on the effort and investment made on marketing by the company. For this, it is really important for all the businesses to understand the market dynamics … Read more
Here, we present the MCQ with solution for Marketing course for Higher Secondary, Undergraduate and graduate level. ECONOMICS MCQ WITH SOLUTION WHAT IS ‘WORD OF MOUTH’ MARKETING? ARTIFICIAL INTELLIGENCE IN MARKETING STRATEGIC MANAGEMENT MCQ WITH SOLUTION
Introduction to Guerilla Marketing The concept of Guerilla Marketing was first introduced by Jay Conrad Levinson in 1984. In his book named “ Guerilla Marketing”, author Levinson stated the purpose of Guerilla Marketing. The main purpose of this type of marketing is to create a murmur in the market about a certain product, service or … Read more
Introduction Outbound Marketing is a more traditional form of marketing or advertising. In this marketing, information is continuously shared to the customers without their concern. It works opposite of Inbound Marketing. Outbound marketing includes more traditional practices of advertising and marketing i.e. TV commercials, radio ads, print advertising (magazine ads, flyers, brochures), billboards, public shows, email … Read more
Introduction to Word-of-Mouth (WOM) Marketing Word-of-Mouth is a marketing or promotional technique which involves sharing genuine experiences and recommendations by customers with their colleagues and relatives about a particular product or service or business. It is a form of free advertising from the customers’ end, after all happy engaged customers are the most effective tool … Read more
Introduction to Reinforcement Theory Reinforcement Theory is a theory of motivation. It is a psychological principle. It suggests that consequences shape the behavior. Rewards and punishments are key factors for changing the behavior of any individual. The major advocacy of this theory is that “ behavior is a function of its consequences”. Reinforcement theory is … Read more
Introduction to Equity Theory of Motivation John Stacy Adams introduced Equity Theory of Motivation in 1963. John Stacey Adams was one of the renowned behavioral psychologists. This Equity Theory of Motivation is also known as the Process Theory of Motivation. This theory advocates that the amount of rewards that the people receive, when compared to … Read more
Introduction to Artificial Intelligence Artificial Intelligence (AI) is the division of computer science which focuses on creating computers and machines which are capable of performing tasks that require the intelligence of the human being. AI is concerned with simulating human characteristics into the machines through reasoning, learning from past activities, generalizing, discovering meanings and other … Read more
The word advertising comes from the Latin word “advertere” meaning “to turn the mind towards”. According to American Marketing Association ”advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, and services by an identified sponsors.” Advertising is an activity of attracting public attention to a product, service, or business as by … Read more