Notes Learning 
Introduction to Research and Development Change is the only permanent thing. With the development in technology and rapid globalization, the business dynamics is constantly changing. Similarly, customers, with the available information and choices, are never settling for less. Due to these reasons, the concept of Research and Development (R&D) has gained popularity. It now holds … Read more
Introduction The terms ‘bull’ and ‘bear’ reflect the nature of stock market and are derived from the attacking nature of those representative animals. A bull always attack by thrusting its horns up into the air whereas a bear attack by slapping down its claws. Therefore, a bullish trend, in simplest term, is when market is … Read more
Objectives of Financial Management The efficient use of finance leads to the proper usage of finance by the business concern, and it is an essential aspect of the financial manager’s job. The primary objectives of Financial management can be expressed into two, which are as follows: Profit maximization The primary goal of every type of … Read more
Financial Management Definition Financial management consists of two important concepts i.e. Finance and Management. Finance is all about money and nature of money where as management is how you appropriate and utilize your available resources. Hence, financial management is how you manage the money or money related consideration. It is one of the most important … Read more
Management Definitions There are many ways to define the term ‘Management’. It is one of the most basic and important concepts in any academic and non-academic disciplines. There is no standard definition for the term. Different renowned authors have defined the term in their own respective ways. Some of the important definitions are; According to … Read more
What is Labelling? Labelling is the process of identifying a product by adding a label to the product or its container that provides information about it. A label can be anything – a small piece of paper, metal, or any other material on which information about value of content, price of a product or production … Read more
Content can be consumed both on and off the website, in any medium that is capable of delivering a message. Content Marketing is all about creating valuable, relevant content to attract, acquire, and engage the audience.
Introduction to Black Money Black money is defined as all the earnings acquired through illicit activities and otherwise all the legal income that is not recorded for tax purposes. Terms such as parallel economy, black incomes, unaccounted economy, illegal economy and irregular economy are synonyms for Black money. Black money is all the unaccounted money … Read more
Introduction Market segmentation was first mentioned in the literature in 1956 by American professor Mr. Wendell R. Smith. Marketing Segmentation involves partitioning a given market into similar customer groupings for which uniform marketing strategies can be used. In segmentation. the marketer’s task is to identify the appropriate number and nature of segments and decide which … Read more
Marketing analytics is the empirical implication of marketing data. It is the analysis of data collected from marketing campaigns in order to identify trends/behaviors such as how a campaign led to conversions, customer behavior, geographic preferences, creative preferences, and much more. Marketing Analytics has a wide scope and is of great importance as it assists … Read more