Notes Learning 
Introduction Marketing analytics is the empirical implication of marketing data. It is the analysis of data collected from marketing campaigns in order to identify trends/behaviors such as how a campaign led to conversions, customer behavior, geographic preferences, creative preferences, and much more. The aim of marketing analytics as a methodology is to use these trends … Read more
Impacts of Green Marketing Green marketing has a positive impact on both people’s health and the climate. People are conscious of pure products and pure methods of manufacturing, using, and disposing of the products. It promotes integrated efforts for purity in both production and consumption. We can see the following effects of green marketing: Approach … Read more
The term “green” refers to the fact that goods are manufactured without harming the environment, and that product ingredients and packaging are also environmentally friendly. Green marketing is a distinct form of marketing that promotes goods based on their environmental benefits. Green Marketing now holds a strategic stand for most of the companies either as … Read more
Green marketing encompasses a variety of activities, including the creation of environmentally friendly products, the use of sustainable business practices, the use of environmentally friendly packaging, and the creation of a marketing campaign that emphasizes the products’ environmental benefits. Companies that run green marketing campaigns demonstrate that they care about the environment and are doing … Read more
Introduction to Green Marketing The term “green” refers to the fact that goods are manufactured without harming the environment, and that product ingredients and packaging are also environmentally friendly. Green marketing is a distinct form of marketing that promotes goods based on their environmental benefits. The term “green marketing” was coined in the late 1980s … Read more
Introduction to Social Entrepreneurship Social entrepreneurship can be defined as the process of doing business for a philanthropic cause with a purpose to maximize profits while extending the positive impact on a particular social issue. At the most fundamental level, social entrepreneurship is simply doing business for a good cause. It might also be referred … Read more
Nepalese Banking and Financial System (NBFS) has been categorized into four classes under the supervision of Nepal Rastra Bank. They are; Commercial Banks are the major financial intermediaries of Nepalese financial ecosystem. They serve several types of units and provide a wide range of financial services when compared to other BFIs. Commercial Banks are the … Read more
The year 2020 has been a roller coaster ride with a lot of challenges. The whole world was in a state of suffering. Meanwhile, to some, the year 2020 has provided countless opportunities to look forward. The situation we are in, due to COVID-19, has shown how vulnerable we are as human beings. Also, the same … Read more
TYPES OF INTELLECTUAL PROPERTY Intellectual properties are inventions of the mind, innovations, literary and artistic work, symbols, names, and images used in commerce. The goal of IP protection is to encourage human mind creativity for the benefit of all. Also to ensure that the benefits derived benefit the creator. The term “intellectual property” refers to … Read more
Intellectual Property: Introduction Intellectual Property is defined as a set of intangible assets owned and legally protected. Intangible assets are inventions of the mind, innovations, literary and artistic work, symbols, names, and images used in commerce. The goal of intellectual property protection is to encourage human mind creativity for the benefit of all, as well … Read more