Introduction to E-commerce E-commerce is electronic commerce or internet commerce which involves buying and selling of goods and services via the medium of internet and any digital platform. E-commerce has predominantly impacted the modern business era, forcing every businesses to use electronic medium in their operations. All the market leading businesses, we see today, are … Read more
What is Social Media ? Social Media refers to the content-based websites and applications designed to allow users to interact with each other and share created content quickly, efficiently and in real-time. It is an internet-based form of communication and focuses on community based input, interaction and collaboration. It encourages participation and engagement. Example: Facebook, … Read more
Introduction to Marketing Myopia Marketing Myopia is a term coined by Theodore Levitt in 1960 in an article published in Harvard Business Review. Theodore in the article suggest that the companies are too focused on producing goods or services and do not spend enough time understanding what customer want or need. Marketing Myopia is a … Read more
Flexible Working System: Introduction Flexible Working System is a contemporary management concept. This is a schedule-based work arrangement, which provides employees with greater freedom to perform their duties and work obligations. Flexible working system is also referred as Flextime system. This system allows the employees to balance their personal and professional life. Modern workplace focuses … Read more
Introduction to Inbound Marketing Brian Halligan, the co-founder of HubSpot, created the concept of Inbound Marketing. Inbound Marketing is a contemporary marketing concept and it is about using marketing concepts to bring potential customers to the business, rather than having efforts to take business to the customers. Traditional marketing (Outbound Marketing) uses marketing techniques to … Read more
What is Labelling? Labelling is the process of identifying a product by adding a label to the product or its container that provides information about it. A label can be anything – a small piece of paper, metal, or any other material on which information about value of content, price of a product or production … Read more
Content can be consumed both on and off the website, in any medium that is capable of delivering a message. Content Marketing is all about creating valuable, relevant content to attract, acquire, and engage the audience.
Introduction Market segmentation was first mentioned in the literature in 1956 by American professor Mr. Wendell R. Smith. Marketing Segmentation involves partitioning a given market into similar customer groupings for which uniform marketing strategies can be used. In segmentation. the marketer’s task is to identify the appropriate number and nature of segments and decide which … Read more
Marketing analytics is the empirical implication of marketing data. It is the analysis of data collected from marketing campaigns in order to identify trends/behaviors such as how a campaign led to conversions, customer behavior, geographic preferences, creative preferences, and much more. Marketing Analytics has a wide scope and is of great importance as it assists … Read more
Introduction Marketing analytics is the empirical implication of marketing data. It is the analysis of data collected from marketing campaigns in order to identify trends/behaviors such as how a campaign led to conversions, customer behavior, geographic preferences, creative preferences, and much more. The aim of marketing analytics as a methodology is to use these trends … Read more