Impacts of Green Marketing Green marketing has a positive impact on both people’s health and the climate. People are conscious of pure products and pure methods of manufacturing, using, and disposing of the products. It promotes integrated efforts for purity in both production and consumption. We can see the following effects of green marketing: Approach … Read more
The term “green” refers to the fact that goods are manufactured without harming the environment, and that product ingredients and packaging are also environmentally friendly. Green marketing is a distinct form of marketing that promotes goods based on their environmental benefits. Green Marketing now holds a strategic stand for most of the companies either as … Read more
Green marketing encompasses a variety of activities, including the creation of environmentally friendly products, the use of sustainable business practices, the use of environmentally friendly packaging, and the creation of a marketing campaign that emphasizes the products’ environmental benefits. Companies that run green marketing campaigns demonstrate that they care about the environment and are doing … Read more
Introduction to Green Marketing The term “green” refers to the fact that goods are manufactured without harming the environment, and that product ingredients and packaging are also environmentally friendly. Green marketing is a distinct form of marketing that promotes goods based on their environmental benefits. The term “green marketing” was coined in the late 1980s … Read more
Introduction to Marketing Mix Marketing Mix can be defined as a set of marketing tools and tactics to promote products and services. American Marketing Association created the concept of Marketing Mix in the 1950s to explain how marketers make decisions regarding how they execute a successful marketing plan. Traditionally, in marketing mix, marketers considers 4 … Read more
Introduction Professor Douglas McGregor first explained the “Theory X and Theory Y” in his book ,”The Human Side of Entreprise” in 1960. Theory X and Theory Y presents the contrasting model of human behaviours and workforce motivation. This rise to two management style: Both management styles reflect different human behaviours and approaches to motivation. Theory … Read more
Digital Marketing Digital Marketing is a contemporary marketing effort using the internet or electronic devices. Digital marketing is also referred to as online marketing or internet marketing.In digital marketing, businesses take advantage of digital channels such as social media, search engines, videos, online displays and other web-based applications to reach the customers and to attract … Read more
TOWS matrix is the application of SWOT analysis. TOWS Matrix illustrates how the external opportunities and threats facing a particular corporation can be matched with that company’s internal strengths and weaknesses to result in four sets of possible strategic opportunities. Internal Factors ______________ External Factors Strength (S) Weaknesses (W) Opportunities (O) SO Strategies … Read more
These global icons, from tech titans creating the digital environment to fashion powerhouses dictating trends, and from automobile giants revolutionizing transportation to entertainment empires engaging our imaginations. Here are some of the World Famous Companies: Everything you want to know about in 2023. 3M CORPORATION Establishment 1902 Industry Conglomerate CEO Mike Roman Net Worth $ … Read more
Company Profile: The Coca Cola Company The Coca Cola Company is one of the leading non-alcoholic beverage companies in the world as well as one of the most recognizable and valued brands. The Coca Cola Company is headquartered in Atlanta, Georgia and was invented by Dr. John Styth Pemberton in 1886. Mr. James Quincey is … Read more