Notes Learning 
Introduction to Cryptocurrency Cryptocurrency is a decentralized digital or virtual money, reinforced by blockchain technology. It uses cryptography for security. Blockchain is a digital record of transactions. Cryptocurrencies are one of the most searched topics worldwide. It has now become one of the investment horizons for today’s tech-sophisticated investors. There are over 4000 cryptocurrencies in … Read more
Demand Demand means desire to have a commodity backed by the willingness and ability to pay for the commodity demanded. Preferences and choices are the basics of demand. Theory of Demand describes the way that changes in the quantity of a goods or service demanded by consumers affects its price in the market. Economics is … Read more
Introduction to Marketing Myopia Marketing Myopia is a term coined by Theodore Levitt in 1960 in an article published in Harvard Business Review. Theodore in the article suggest that the companies are too focused on producing goods or services and do not spend enough time understanding what customer want or need. Marketing Myopia is a … Read more
Introduction to Institute of Management Studies Institute of Management Studies (IM-BHU) is one of the leading business schools in India. IMS-BHU is a Tier 2 MBA institute and ranked 36th position among top management institutes in the NIRF ranking by Ministry of Human Resources Development in 2020. As a leading business school, the institute has … Read more
Introduction to Bancassurance Bancassurance was first registered in 1860 when CGER Saving Bank of Belgium began to sell mortgage-linked insurance. In 1980, the term Bancassurance was defined as the sale of insurance products through the bank distribution channel. Bancassurance is the association of banking and insurance facilities. It is basically the idea of selling the … Read more
Introduction In 1968, Sveriges Riksbank (Central Bank of Sweden), on the occasion of the Bank’s 300th anniversary, established a Prize in Economic Sciences in the Memory of Alferd Nobel, the founder of Nobel Prize. Sveriges Riksbank Prize follows the same principles as for the Nobel Prizes and this prize is based on the donation received … Read more
Flexible Working System: Introduction Flexible Working System is a contemporary management concept. This is a schedule-based work arrangement, which provides employees with greater freedom to perform their duties and work obligations. Flexible working system is also referred as Flextime system. This system allows the employees to balance their personal and professional life. Modern workplace focuses … Read more
Punjab National Bank: Profile Punjab National Bank (PNB) is India’s first Swadeshi Bank which started its operations on April 12, 1895 from Lahore. The bank had an authorized capital of Rs. 200,000 and working capital of Rs. 20,000. PNB started the business with the spirit of nationalism where it stood as the first bank purely … Read more
Introduction Before learning about bearish trend or market, lets define the the term ‘stock market’. Stock market is a public institutions established with the aim of issuing, buying and selling the stocks that operate on the stock exchange or over the counter are known as stock markets. It is the place where investors can gain … Read more
Introduction to Inbound Marketing Brian Halligan, the co-founder of HubSpot, created the concept of Inbound Marketing. Inbound Marketing is a contemporary marketing concept and it is about using marketing concepts to bring potential customers to the business, rather than having efforts to take business to the customers. Traditional marketing (Outbound Marketing) uses marketing techniques to … Read more